A new year can mean many things for a business owner - new employees, a new structure, and, dare I say, a new social strategy.

It’s 2023, and collectively as a society, we know it’s essential to be active on social media if you want your business to survive.

I have spoken to many Salon and Spa owners in Australia who still have that daunting feeling when I mention those two words, social media; however, my number one goal is to make the journey fun and easy, regardless of what platform you decide to use! The best social media platform for your business depends on various factors, such as your industry, goals, content type, and budget; however, there are a few things to consider when asking yourself this and to keep it short and sweet, I have curated my top three questions I ask new clients.

1. Who is your target audience?

2. What does your company offer?

3. How are you going to share your story?

4. How do you know what to post?

If you need ideas of what to post, I love using the below when I am in a creative rut!

✨Google Trends (free)

✨Answer The Public (free trial)

✨Googling keywords and seeing what comes up is the best way to know what's trending (free)

✨Review your competitor's content to inspire you (free)

Psst, I recommend the social scheduling tool LATER, as you can connect all your social platforms and share content within one place!

👀Insights and stats reference👀

https://blog.hootsuite.com/instagram-statistics/

https://business.linkedin.com/marketing-solutions/corporate-reputation

https://blog.hootsuite.com/wp-content/uploads/2023/01/Instagram-statistics-10.png

VK Branding

Social coaching, management and template packages ready to post

www.vkbranding.com

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28 lessons I have learned in business thus far! 🎉

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Hey guys, welcome back to the VK business club podcast, I'm your host Vanessa and in today's episode, I'm speaking with my accountant/brother/bestie Nathan where we chat about structuring your business properly, making sure your business plan is realistic, what is governance, solvency and tax, and why all three are equally important, we go into depth about contracts, setting aside money for tax, business liabilities and money for a rainy day. 

Nathan explains why it's important to have a realistic approach to your budget and business, what you can and can't ride off for tax' purposes, how you can stay off the ATO's radar, scaling your business, and finally making sure you're actually finally ready to start a business. 

Get your pen and paper out, this one is soooo good for newbies in the business, or even people who don't quite have the resources to means to properly audit their business and ensure they have what they need come tax time. 

Nathan shares honest and digestible nuggets of wisdom that can be applied across all different niches, so whether you're in the beauty, foodie or fashion industry, you're going to find this episode extremely beneficial!

All the relevant links and resources we discuss are in the show notes - with this, please enjoy and I look forward to hearing your feedback! 

Fair Trading: https://business.gov.au/products-and-services/fair-tradingIP Australia: https://www.ipaustralia.gov.au/understanding-ipNSW Service: https://mybusiness.service.nsw.gov.au/ABN lookup: https://abr.business.gov.au/

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NEW PODCAST EP 🎙 with @jessbarcabeauty !!!

I'm excited to share this super chill conversation with my gorgeous friend Jess, where we talk about the REAL hard truth behind being in the beauty industry and how the pandemic has affected the niche + why she started a Youtube channel + how she lost over 20 kilos and became her 'brand' + what it actually means to be an influencer and how it ties into personal branding + having a strong mindset & how to manage negative, toxic people on social media.

Beauty industry friends, you'll really appreciate Jess's honesty and I hope this gives you some hope & inspiration to innovate and pivot your business :-)

Jess is SUCH an optimistic & POSITIVE human who just beam with joy. I love her energy & disciplined mindset - get ready to be inspired.

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Hey Guys! Welcome to the VK Business club podcast! in today's episode I chat with my good friend Kelly Lee where we laugh a lot about not having a morning routine, early stages in Kelly's career, how she branded herself to be an iconic Aussie influencer, why she doesn't give a shit about what people think, the reality of being your own boss, why she left Showpo and so much more!!!

Kelly is so funny I had to actually cut half my laughs out because I am so loud when I laugh but I hope you guys enjoy this episode. Feel free to stalk her on Instagram, sign up for her newsletter and go laugh at her feel-good content.

Stalk here: https://linktr.ee/kelly_mccarren

Enjoy the episode :)

Vanessa xx

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Hey Guys! Welcome to the VK Business club podcast! in today's episode I chat with my friend Jess who is the creative behind The new (unconventional) skincare kid on the block, Lady Luxe Skin! 

We talk about her secrets to success, why she prefers to play it 'edgy' over safe, her first years in business, how she expresses her big Capricorn energy through her socials and why she loves wrinkles, pores and cellulite. Lady luxe beauty - https://www.ladyluxebeauty.com.au/  & @ladyluxebeauty New iconic product: https://www.ladyluxebeauty.com.au/shop/3f-the-cocoon

Enjoy the episode :) Vanessa xx

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Hey guys welcome to the VK Business Club podcast! I'm your host Vanessa and in today's episode I'm speaking with my FIRST EVER guest speaker, lovely Janet Hayward who is the founder of COSMOS certified and luxury skincare brand Ipsum Skin.

Janet and I have known each other for a very long time, and I have had the privilege of working in her business from a branding and marketing perspective, and so in today's episode, we speak about the ins and outs of creating a product, why it's so important to have a clear understanding of your brand values and how to integrate them across all aspects of your brand, why she loves to personally thank every single one of her customers and the different types of marketing integrations and automation she uses that help her run the business successful, especially in this current climate.

So I hope you enjoy this interview and if you'd like to follow, subscribe or leave a review I'd be ever so grateful!

Ipsum website: www.ipsumskin.com

Ipsum social: @ipsumskin

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In this episode I talk about local marketing - what it is, how to create a local marketing strategy and why it’s important (especially right now!) Follow me on socials 😍 @vkbranding and message me if you have any questions or recommendations! 👏🏼

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In today’s episode we chat with Carly Taber, who is not only my good friend, but a women who wears many hats. Carly is a business strategist and coach - she helps women thrive in business, teaching the ins and out of marketing 101, helping women scale up their business and earn up to 5K &. 10k. Per month! Carly also founded the wellness hub Casa De Karma https://www.casadekarma.com.au/ which is a leading Australian health and wellness website offering an abundance of content across mind, body & soul.. produced by some of Australia’s leasing wellness experts and the wellness guru herself! I am so excited to share this interview with you guys! We discuss ➡️ balance and boundaries for when it comes to building a business and branding yourself + we dive deep into how to engage with your audience + how to define what your niche is + how to use target market research to attract your ideal client/ customer + planning and scheduling recommendations and tips for productivity and wellbeing + we discuss limiting beliefs, strong minds sets and why you need to start using Linkdin! Discover more from Carly here ➡️ https://carlytaber.com/ + read our previous interview: http://www.vanessakate.com/empower-me/empower-me-11-with-carly-taber/ 💕 📍Trello + Asana system recommendations | Message me for the journal prompts! x enjoy

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Hey! In this episode I share with you my personal advice for building a business + giving you some insight into my own business journey to hopefully help guide you through your early stages of business and in turn ease the journey a little so you can have fun in the process! The book I talk about is Emma Isaacs “Winging It”. If you would like some advice when it comes to business, financial mentors or accountants please contact me on [email protected] 😊 Thank you for subscribing to my podcast! X

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