Jae Gruenke is a Feldenkrais teacher who specializes in working with runners. She founded The Balanced Runner in 2004 in NYC and has helped runners from beginner to Olympian all over the world since then.

To find more of Jae's work: https://www.balancedrunner.com/

We talk about:

• The benefits of niching (and how not to do it arbitrarily)
• The challenges that smaller holistic health fields can come up against in getting the word out
• How Jae manages 2 different business models: working 1:1 in private practice, and running a self-study online course
• The reality of time spent marketing, and where she has spent it best
• How Jae has navigated maintaining her business across multiple international moves