The world is... nuts. And I've talked with many people who are seeing their practices get quieter as a sign of the economic times. So in this episode I am addressing what the 2 easiest things are you can do to fan the embers of your practice building.

Want more support?

simpleprospering.com/hapi

To catch you up: The Healing Arts Practice Incubator, aka HAPI, is my signature, all-access-pass program that teaches the full ecosystem of small business skills you need to create a private practice that takes good care of you.

It includes ALL of my courses, monthly co-working gatherings, and the members-only Q&A private podcast!

On April 15th I am adding FOUR major new additions to HAPI:

New course: Simple Communication on how to write your site and talk about your work

New course: Simple Systems on how to burnout-proof your business

New course: Practice Abundance on the most essential, foundational things to put in place first in your business

New course + support resource: Seasonal Motivation Months with 30-days of bite-sized things you can do to get one aspect of your practice going strong. Our first Motivation Month is around practice building, and also kicks off on April 15th.

The price of HAPI will also go up on April 15th, so if you want to save $350 joining before then is a good idea : )

You can join HAPI here.

One of the new courses I'm creating is the Simple Communication course, which includes, among other things, Write Your Site.

Today I want to talk about the most common misconceptions that people have about writing their website, which keeps them from either getting it done effectively, or just getting it done at all.

I cover the 5 major roadblocks that I see repeat over and over for my clients, and what to do instead to get out of "writer brain" and into a more authentic, conversational place.

Want more support? Check out the Healing Arts Practice Incubator (HAPI)

Any of us who are self-employed in the healing arts need an extra skillset in addition to what we trained in: how to be a small business owner.

But! You don't to get the equivalent of an MBA. You don't have to suddenly fall in love with learning whatever the next hot marketing tactic is, or geek out over bookkeeping nuance.

When we feel like we don't know how to steer our practices in the direction we want them to go, we often start just throwing things at the wall to see what sticks (and taking bad advice).

In this episode I cover the Simple Prospering Framework for a thriving private practice.

3 building blocks, 3 actions to take in each one. You can do 9 simple things to have a solid foundation for your practice!

Want more support? Check out the Healing Arts Practice Incubator: https://simpleprospering.com/hapi

Jae Gruenke is a Feldenkrais teacher who specializes in working with runners. She founded The Balanced Runner in 2004 in NYC and has helped runners from beginner to Olympian all over the world since then.

To find more of Jae's work: https://www.balancedrunner.com/

We talk about:

• The benefits of niching (and how not to do it arbitrarily)
• The challenges that smaller holistic health fields can come up against in getting the word out
• How Jae manages 2 different business models: working 1:1 in private practice, and running a self-study online course
• The reality of time spent marketing, and where she has spent it best
• How Jae has navigated maintaining her business across multiple international moves

I got off of all social media in 2020. I didn't miss it. I cannot tell you what a weight it was off of my shoulders.

And yet, I have recently gotten back on social media- you can follow me on Instagram at @simpleprospering winky winky…

So I figured I would use this opportunity to talk about why to be on social media and why not to be there.

I cover:

• How having a therapeutic relationship at the center your business makes a huge difference in how you should try to make it more visible
• How the main things we see marketed in our culture are products and entertainment, and why that's hugely different than a healing arts practice
• What the influencer business model is all about
• What the algorithm rewards
• The burning question: "Brooke, are you a hypocrite?"

Show notes:

Grow Without Social Media course

Fake Famous

Michelle Warner interview on SP

It's a super simple strategy episode this week! Which means I am headed straight into something you can do to develop your business into one that works well for you.

This week, my super simple strategy is… get support!

I talk with healing arts practitioners all the time, and they often say the same, true thing, that being self-employed can be a tad lonely.

If you have listened to me before, you may have caught on that I am a big, giant, huge fan of relationships with actual people in the real world. No exception here!

So here are a few suggestions for how you can set up more support for yourself.

We discuss:

• Setting up a regular (ideally fun) meeting with a colleague
• Creating a bookending agreement with a friend or colleague
• The Bloom coaching sprint: https://simpleprospering.com/bloom

I'm thrilled to welcome Misha Tsozik to the show.

Misha is a bodyworker and Somatic Experiencing practitioner who runs MBDOI in Louisville, Kentucky.

We talk about the learning curve of self-employment, how and why she brought on employees in her studio, how to create an equitable workplace for all employees, and what it's like to transition from one modality to another when clients have come to expect something from you over the years.

You can learn more about Misha and MBODI here: mbodilouisville.com/meet-misha

To get the free Practice Abundance guide, that's here: https://simpleprospering.com/pae-web

Recently a fellow practitioner asked me, essentially: "Do you support yourself with your practice, or is somebody else paying your bills?"

She went on to ask if it's really possible to support oneself with their healing arts practice.

This episode is my public answer to all of you, containing full honesty financial details from my life.

Apply and inquire about Bloom, the February coaching intensive: https://simpleprospering.com/bloom

Join me for my free workshop this Thursday January 16th on how to Overcome Underearning: https://www.crowdcast.io/c/hapi-planning-2025

Just like when we are working with our clients, when something is off in our practice we need to spend a little quiet time discerning what is the symptom of the problem, and what the actual root cause is.

In today's episode I am going to just straight up tell you what the main stumbling blocks usually are, and what you need to have in place to have a totally solid foundation for your practice.

Consider this a Cliff's Notes guide to the most essential things you need to put in place to have a practice that is successful and can therefore take good care of you and your clients.

https://simpleprospering.com/full-bloom