In Brand Famous this week we welcome and interview marketing guru Heidi Brauer, CMO of Hollard and ex-CMO of Kulula, both great examples of off-beat brands that have achieved fame.

Interview with marketing guru Heidi Brauer

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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Interview with marketing guru Heidi Brauer

Interview with marketing guru Heidi Brauer