Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez. We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.

We also spoke about things like: 

• How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works with
• The importance of always keeping voice talent involved in the creative process
• The difference between character reads and announcer reads
• How to ensure that the right voice talent is selected for a brand
• The importance of brands having multiple touchpoints for their audiences
• How companies are still utilizing radio advertising to this day
• The work Rudy’s company is doing with The University of Alabama College of Continuing Studies
• How audio can connect with audiences in ways other media cannot
• The use of earcons and how they serve as an audio logo of sorts
• What Rudy is working on during the Coronavirus shutdown (during which time we recorded this episode)
• What Rudy’s daughter, a voice talent, is up to right now and the work she does in L.A.
• A little bit about what I’ve been up to during the shutdown (only because Rudy asked!) 😄

You can check out more about Rudy and Creative Outhouse on the company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

• His personal profile on LinkedIn: https://www.linkedin.com/in/rudyfernandez-ecd
• Creative Outhouse on LinkedIn: https://www.linkedin.com/company/creative-outhouse
• Creative Outhouse on Twitter: https://twitter.com/CreativeOuthous
• Creative Outhouse on Facebook: https://www.facebook.com/CreativeOuthouse
• Creative Outhouse on Instagram: https://www.instagram.com/creative_outhouse

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

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