In this episode, Ryan and Zongjun interview Cole from My Matcha Addiction (IG: @mymatchaaddiction). They discuss the growing matcha community on Instagram, the increase in matcha options, and Cole's journey in creating a matcha-themed Instagram page. The conversation covers the challenges of finding reliable matcha information, surprises from visiting Japanese matcha shops, and topics like matcha cultivation, production, freshness, and the differences between traditional and modern matcha. They also explore experiences with matcha in Japan and the U.S., single origin and single cultivar preferences, and industry challenges and opportunities, including new milling technologies and the need for standardized vocabulary and consumer education.