Elisabeth Knulst and Matt Eaton talk to Paul Jackson, Senior Director of Asset Management at BMG, about his experiences managing music content. We discuss the complex lineage of content from the original studio recordings to digital platforms like TikTok, and how metadata schemas support these relationships and enable improved search. We talk about the importance of the International Standard Recording Code (ISRC), technical metadata, and rights. Whilst BMG is looking at AI, we talk about the ethics and importance of provenance regarding the use of this technology. Paul gives us a preview of his talk at the forthcoming Henry Stewart DAM Europe conference in June 2025. Finally, Paul shares what one thing would make him feel totally content!

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