Simon Coles is the founder of AmphoraResearch.com. Amphora specialized in keeping people and research connected through digital records for research and R&D groups.

Simon shares how he and his sales team have adopted and adapted Clean Language questions and principles for use in his business. It is an interesting conversation with someone who had put Clean Language into practice over years of business development.

Here are two links for information that is referenced within the interview:

James Lawley modeling Simon Coles: https://amphora.solutions/2015/06/07/modelling-a-clean-sales-meeting/

Write up of a Clean Sales meeting: https://amphora.solutions/2016/10/05/clean-in-sales-example-the-big-meeting/