Into Focus

Thanksgiving is a time of reflection and gratitude, but it’s also a time of stories.

When you fly home for the holiday or head to a friend’s house for a Friendsgiving, the topic of conversation inevitably turns to work. Your grandma will inquire, “What are you doing now for work, sweetie?” or a friend will ask, “How’s the new job going?”

And when we answer, we don’t just rattle off a list of facts. We tell stories. 

So, in the spirit of Thanksgiving and reflection, here are some of kglobal’s stories from the past year. We hope you enjoy! 

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

A very special someone just celebrated their fifth birthday: Gritty. That’s right, we’re talking about the seven-foot-tall, googly-eyed, orange-furred mascot of the Philadelphia Flyers hockey team. Some call him beastly, some call him cuddly, but Philly calls him one of their own.

The rise of Gritty reflects something we’ve learned from our own work with fruit producer Naturipe and their mascot Mighty Blue: Can a good mascot personify a brand in unique ways and expand its reach to new audiences?

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Celebs and brands have alchemized marketing gold by finding ways to build on one another through clever marketing cameos and social media endorsements. From Zac Efron-approved socks to Ben Affleck and Ice Spice’s coffee hang-out, celebrities continue to sound off on the products they think we should like best.  It’s not always a slam dunk, but when done right, the results can launch a brand forward.Okay, so what does it mean to be “done right”? 

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Last Wednesday, Bethesda Game Studios released Starfield, a science-fiction game set in a future version of the Milky Way Galaxy. Bethesda is a brand unto itself in gaming, but they suffered reputational damage with the disastrous launch of their previous title, Fallout 76. Many saw Starfield as their chance to regain audience trust and rebuild the brand. Did they succeed?

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Wrestling is fake. Boxing is rigged. The NFL is fixed. The first statement is true, the second one is (sometimes) true, and the third one is false. But many people believe the NFL is fixed, with hidden writers scripting last-minute Hail Mary passes and game-changing referee calls. It’s not true, of course, but when has that ever stopped conspiracy theorists? 

In response to this whole “our-league-is-fixed” narrative, the NFL decided to seize control of the narrative…and there is certainly some fun and a few lessons to be learned along the way. 

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Another day, another Return to Office order (RTO). In the ancient past of 2020, the majority of organizations went remote to prevent the spread of COVID-19. Three years later, many of these same organizations are encouraging—or downright demanding—that their employees appear in-person once more, yet opinions run the gamut across corporate America.    

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

August 6th, 2023. In a photo finish, Sweden knocked the United States out of contention in the 2023 FIFA Women’s World Cup. For the first time since the tournament began in 1991, the U.S. Women’s National Team (USWNT) won’t be returning home with medals in hand. A truly heartbreaking loss for the players, the coaches, and the fans. However, we suspect the USWNT will shake it off and come back next time better, faster, stronger. After all, their brand is bigger than what’s on the scoreboard — and that shows no sign of changing. 

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

The TikTok meme game moves so fast that a marketing executive could slip a disc trying to follow it. But brands desperate to seem cool and edgy and give-us-your-money try regardless to hop on the trend train. That’s why Popeyes is posting things like #GirlDinner is top tier. National fried chicken chains replying to users with nail polish emojis to the tune of three likes is beyond parody. But just what is “girl dinner”? Let’s dig in.   

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Is Hollywood dead? Will it rise again? Until the actors and the studios return to the table and hammer out a compromise, Hollywood will remain locked in a stalemate. There’s been a lot of ink spilled about the causes of the strike, but one thing we haven’t read enough about are the communications strategies (or lack thereof) being used by the actors and the studios. Let’s dig in.     

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

If you were in Tribeca last weekend, you might have caught a rising star or two (not to mention some permanent fixtures) at the world premiere of Uncharted. The documentary from Everywoman Studios, Executive Producers Abby Greensfelder and Katie Couric, and director Beth Aala follows 12 black and brown women artists selected to attend a songwriting camp co-founded by Alicia Keys and She Is The Music. The goal of the camp – and the doc – is to advance underrepresented women in the music industry and punch a few more cracks in that glass ceiling. 

Join Tom Frank, Shannon Powers and Kayla Famolari as they talk about the Tribeca experience and driving change through incredible storytelling.

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.