90 per cent of startups fail, but what does it take to build a business that succeeds? That defies all expectations? That could one-day become what investors call a unicorn? Hosted by Kristofor Lawson this series dives into the heart of entrepreneurship, bringing you in-depth interviews with some of the world's greatest business minds. Everyone in this series is a founder, there from the start when their idea was written on the back of a napkin and are now at the helm of a global company. Building A Unicorn is available now in your favourite podcast app.