This week Asian Not Asian is introducing you to a podcast by fashion icon jeffstaple, "Business of Hype"

What is Business of HYPE: A show on hypebeast radio where jeffstaple talks to creative entrepreneurs about the reality behind the dreams they built. We call it the "post-graduate class" that we always wished we had.

Who is jeffstaple: Founder of staple design, a streetwear brand, creative agency & host of Business of HYPE podcast.

Range of guests: We feature every cornerstone of the creative entrepreneurial industry from designers, artists, CEO's, comedians, chefs, influencers, etc.

Availability & Discoverability: Available on all streaming platforms. Check us out on Instagram @hypebeastradio & @jeffstaple or hypebeast.com/radio

Where to find the podcast: Spotify, apple, anchor, hypebeast.com/radio & social channels: hypebeastradio, jeffstaple

Why jeff started the podcast: jeff has spent the past decade inspiring kids to quit their day job & follow their dreams. While many of them listened, they didn't know what to do next, so he wanted to get into the nitty gritty of the process by providing Business of HYPE. He finds the commonality amongst his guests to inspire & guide people on achieving their dreams.

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