Welcome to The Chingona Chair. In this first episode, Lilia Arroyo Flores, Alex Garza, and Diana Leza Sheehan introduce themselves and share a bit about what brought them together. They then explore what to expect in upcoming episodes.

Welcome to The Chingona Chair. In this first episode, Lilia Arroyo Flores, Alex Garza, and Diana Leza Sheehan introduce themselves and share a bit about what brought them together. They then explore what to expect in upcoming episodes.

Introducing the Chingona Chair

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

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Business

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

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Introducing the Chingona Chair

Introducing the Chingona Chair