What metrics really matter? What makes a metric a good one? What value can we offer as analytics are automated? This episode is a quick review of https://seths.blog/2012/05/avoiding-false-metrics/ and chapter 2 of Lean Analytics https://www.oreilly.com/library/view/lean-analytics/9781449335687/

Introduction to Analytics principles

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. 

Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

Business

Marketing

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

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Introduction to Analytics principles

Introduction to Analytics principles