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Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students... more
FAQs about ThinkerMetrics: 100% Intro to analytics:How many episodes does ThinkerMetrics: 100% Intro to analytics have?The podcast currently has 7 episodes available.
February 21, 2023The Social Media AlgorithmsWhat are the actual components and calculations that make a social media feed rank algorithm? How to explore and edit the components to understand how the feeds vary to create different experiences across platforms and with different strategies? This will help you design social platforms or just understand how your content will perform....more14minPlay
September 20, 2020User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other optionsUser metrics for apps of any kind, I discuss the metrics you'll see in the financial news, the ratio, what business fit, and other options to empower your organization....more15minPlay
September 20, 2020Media Sites & Advertising InventoryThe business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call....more11minPlay
September 05, 2020A/B Testing. A story: to test or not to test.What real life pressure will face you in a corporate environment on whether you should test or just make changes. You can choose to test or not to test. What will you do?...more7minPlay
August 24, 2020E-commerceE-commerce conversion rates, the sales Funnel, site pathing, abandon carts, industry benchmarks for typical conversion rates....more14minPlay
August 23, 2020Analytics Frameworks: Start-up Pirate Metrics and Lean AnalyticsIn this episode we discuss the Pirate Metrics Sales Funnel marketing framework about where the user is in the customer journey and the Lean Analytics framework where we ask two questions: what type of business are you in? And what stage of growth are you at? With these you can narrow down data overwhelm to a key focus. What is your one metric that matters right now?...more15minPlay
August 13, 2020Introduction to Analytics principlesWhat metrics really matter? What makes a metric a good one? What value can we offer as analytics are automated? This episode is a quick review of https://seths.blog/2012/05/avoiding-false-metrics/ and chapter 2 of Lean Analytics https://www.oreilly.com/library/view/lean-analytics/9781449335687/...more14minPlay
FAQs about ThinkerMetrics: 100% Intro to analytics:How many episodes does ThinkerMetrics: 100% Intro to analytics have?The podcast currently has 7 episodes available.