The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.

Media Sites & Advertising Inventory

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. 

Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

Business

Marketing

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

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Media Sites & Advertising Inventory

Media Sites & Advertising Inventory