Customer Journey Mapping is one of the most powerful tools available to digital marketers. After working extensively on personas — understanding who your users are, what motivates them, and how to document their profiles — it is now time to understan...

Introduction to Customer Journey Mapping

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Introduction to Customer Journey Mapping

Introduction to Customer Journey Mapping