Now that you have a solid grasp of the key definitions of digital marketing and the main marketing channels, it is time to understand how these elements fit together into a structured process. This process is known as the conversion funnel. Understan...

Introduction to the simplified conversion funnel

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Introduction to the simplified conversion funnel

Introduction to the simplified conversion funnel