First a special announcement for a new type of episode coming out on the 19th of SeptemberL Biz Chat with Katie and Ange. Second announcement is that the replay of the intuitive planning masterclass is available if you sign up before the 10th of September with this link https://intuitionguru.kartra.com/page/Planning-in-the-records-masterclass.
The premise of the book is that it is possible to eliminate competition in business all together by creating a Blue Ocean, a market that has never been tapped before. The book was a best seller for several years and has sold millions of copies, but I have found it to be a little tedious due to the amount of jargon used and to some extent, the repetitiveness. The authors offer a methodology as well as multiple examples, so I think it's still worth a read. And, from what I read, I have created a Blue Ocean in my field, so I was just a little bit proud of myself.