Swish Goswami is a 23-year-old Canadian Entrepreneur, Speaker, and Investor. He is the CEO and Founder of Trufan, a social intelligence platform that empowers brands and Influencers to make smarter marketing decisions through the power of data. Trufan has made two acquisitions, raised over $4.1 million, and their clients range from Samsung, Netflix, NBA, and NFL to a plethora of small to medium-sized businesses. Swish is an advisor and investor for social media companies and he has amassed notable accolades within Canadian Entrepreneurship.
❗ What is the PROBLEM that Trufan is solving?
The old channels through which brands collect data are dying. Slowly but surely, the third-party data (data owned by companies like Facebook) market is deprecating in front of our eyes. Here are some examples that highlight the severity of the problem...
By the end of 2022, trillions of dollars worth of data across Firefox, Chrome, and Safari will cease to exist because 3rd party cookies across these browsers is going away
With the release of Apple’s iOS 14 update, the new privacy rules are going to wipe out an 80-billion-dollar mobile ad tracking market overnight.
The GDPR and CCPA (data privacy laws) are wreaking havoc on marketers that are looking to advertise with Instagram and Facebook.
Therefore, first-party data is increasingly important. People need true ownership over their audience data, for use whenever and wherever they please. Dependency on companies like Facebook and Google are not viable long-term solutions.
🛠️ What is Trufan’s SOLUTION?
Trufan is a social intelligence platform that empowers businesses of any size to make smarter marketing decisions. Trufan enables brands and influencers to identify their most engaged and valuable followers so that they can better understand their audience and therefore market their products/services more effectively.
Trufan has built a platform that democratizes data so that brands and influencers get true ownership of their data. This means that the brands do not have to rely on Facebook or Instagram every time they want to reach their audience.
With this data, brands and influencers can generate segments of their followers on a granular level, based on a criterion of interest.
Trufan organizes data in such a user-friendly way so that anyone (not just data scientists) can use this data in a meaningful way.
Trufan’s mission is to “democratize social data and to give SMBs access to data only big brands previously had access to.”
5 Value Bombs
In navigating your product roadmap, offer a listening ear to your customers directly. What is on their mind, what are they concerned with, and what other problems can you solve for them?
3 Value Bombsomponent is essential. Many people enter entrepreneurship with the hopes of realizing dreams of fame or wealth. It's easier to overcome failure when you relish the process
A network is a modern-day safety net. You can fall back on your network to protect you. Vulnerability is so relatable and can function as a gateway for audience growth.
Swish Goswami’s LinkedIn
Trufan’s Website
Trufan’s Instagram
Visit inventingthefuture.ai for the full show notes and for a transcript of this conversation.
