Focus on mastering the resolution of a single issue initially. When embarking on a new venture, the temptation, which I personally experienced, is to branch out in numerous directions, offering a plethora of services to diverse audiences, thinking this is the key to expansion. However, this approach complicates growth and scalability. The key is to develop one product that effectively tackles a specific problem for a particular customer segment. Dedicate a year to this focused effort, and you'll find yourself significantly more advanced than if you attempt to cater to a broad audience, maintain a presence on numerous social media platforms, and market across the board. Specialize in solving one problem for one demographic.