🎙 Inventive Journey | Real Stories From the Startup Survival Club

Follow your heart and trust your instincts—they’re often more powerful than you realize. I’ve always had a strong gut feeling about the things I pursue, a sense that tells me, “This needs to happen, this will work.” When I’ve shared my ideas with others, the response has been overwhelmingly positive—people are often surprised and inspired, saying they never thought of it that way. That kind of validation is encouraging, but it starts with knowing what truly drives and excites you. Figure out what you’re passionate about, what you’re naturally good at, and what energizes you. Then, surround yourself with the right people who believe in the vision and can help you bring it to life.

If there's one key piece of advice I'd give to anyone in business or entrepreneurship, it's to beware of the tyranny of the now—the intense pressure of immediate problems like a lost contract, a team member leaving, or an unexpected crisis. These challenges feel overwhelming in the moment, but they are temporary. Don't let short-term pain lead to emotional decisions that could harm your long-term vision. Instead, stay focused on why you started—your original dream, belief, and purpose. The present will pass, but your future is still in your hands. Handle the moment, but don’t let it define you.

Stay liquid — hold on to as much cash as possible. If you're ready to go all in, be prepared to make serious lifestyle adjustments — even something as extreme as crashing on a friend's couch with just a sleeping bag. You need to fully grasp that whatever you're planning for your business — the launch, the execution, everything — will likely take longer, cost more, and face more uncertainty than you expect.Expect delays. Expect higher costs — for materials, labor, permits, and everything in between. The market is volatile, with unpredictable factors like tariffs, labor shortages, and regulatory slowdowns.Talk to someone who has been through exactly what you're about to do. Ask them how much additional risk they see in today’s environment. Learn from their experience — and move forward with caution.

Get really good at listening to your own gut. You're going to receive a lot of advice—everyone will be convinced they know exactly what you should do next. Some of that advice might be valuable, but I always take everything with a grain of salt. What’s more important is learning to pause and tune in to your own instincts.We're actually in one of those moments right now—a bit of a pivot, a shift in focus. And instead of speeding up or seeking even more input, what I really need to do is slow down, step back, reflect, and listen closely to myself. It’s about thinking things through and making sure I feel truly confident about the direction we’re taking.

I don’t want to pretend like I know how every business works—because I don’t. But in my experience, with my own business, I truly believe the most important thing is being fully present. You have to live in the business. I just don’t see how this can be done remotely. Even if it could, I think there’s so much value—in terms of company culture and team morale—in working alongside your people. If a truck shows up and there's a lot of work to do, you jump in and help unload. If there’s trash on the floor, you pick it up. As a business owner, you lead by example.

I'd suggest ignoring the common advice in business culture that tells you to hack your time, boost productivity, or master time management. Instead, shift your focus to managing your energy. That change made a profound difference in my life. So many of us are walking around nearly depleted—burned out, overwhelmed, and under constant stress. The real antidote isn't doing more or achieving more, but figuring out how to stop the energy leaks and restore what fuels us.

There are two books I always recommend to entrepreneurs just starting out, and one of them is Profit First by Mike. The book is a game-changer. Coming from the corporate world, I had a traditional mindset about finances, but this book completely flipped that perspective. It taught me to prioritize profit from day one and helped me restructure how I manage cash flow and budgets in my business. The core takeaway for me was that if I'm running a business, the goal is to pay myself—not just cover expenses. It really drove home the importance of having a solid handle on your cash, because no matter how brilliant your idea is, if you run out of money, you're done.

I strongly advise anyone in business to pay close attention to both internal and external factors. Your internal state significantly impacts how you present yourself in business, from pricing discussions to interactions with team members, freelancers, and contractors. What I mean by this is simple—do the work. Invest in yourself by hiring a coach, whether it's a business coach, branding coach, or life coach. I've been fortunate to work with various coaches, and their guidance has directly shaped the way I show up and perform in my business.

Staying organized in your business is crucial—whether it's managing finances, streamlining operations, or preparing for future team growth. Keeping yourself structured ensures efficiency and clarity.At the same time, don’t be afraid to experiment. However, it's essential to track the results of those experiments. For example, if you're investing $2,000 a month in marketing, regularly assess its effectiveness rather than assuming it's working. Similarly, don't blindly trust someone just because they claim to be an expert—verify their expertise.Many businesses, even large ones, fall into the trap of making assumptions. They assume strategies will work, that hires are competent, or that expenses are justified, without proper evaluation. Avoiding these assumptions and staying analytical can make a significant difference in your success.

Fail fast and learn quickly. Don’t get attached to your idea—get attached to success. Focus on your customers, not just the idea itself, because ideas evolve. Who you are today won’t be the same as who you’ll become if you succeed.