Joining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trust with the partners and customers of your brand.

The episode covers the following:

• How to go about being transparent
• Maintaining commitment with partners and customers
• The importance of creating cool content
• Balancing brand marketing and performance

‘Barnes’, as he is known, is responsible for leading Intrepid’s global marketing, CX and digital functions with a focus on embedding a customer-focused culture across the business. Previously chief purpose officer, Leigh is an advocate for the business, for good movement and has been instrumental in building Intrepid’s reputation as a purpose-led organisation.

Outside of work, Leigh is a keen supporter of Melbourne’s arts and culture scene and a passionate fan of the Aussie Football League (AFL) team, the Geelong Cats.

Resources mentioned in this episode:

• How not to Plan - Les Binet
• Good Strategy, Bad Strategy - Richard Rumelt
• Stan Grant Books

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🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]