I recently had a the pleasure of sitting down AJ Osborne. AJ is a founder of Bitterroot Holdings which owns Keylock Storage, an eleven facility portfolio located in Idaho, Washington, and Oregon. He is also the CEO of Clearwater Benefits, a insurance brokerage. If that wasn't enough he has two podcast, Cashflow 2 Freedom and Self Storage Income Podcast. AJ has tremendous passion storage and wealth of knowledge which made for a great podcast. Our conversation covered how to leverage the available tools to compete from a technology standpoint, how to navigate an overbuild market, and how to pick your clientele to boost your NOI. Take a listen. I'm sure you'll enjoy.