#17 - Investigating The Misunderstood Features In HubSpot: Part 1 - Lifecycle Stages

  HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Are you getting the most out of the full breadth of HubSpot features? We begin our examination with a common confusion amongst Hubspotters in the marketing and sales funnel: A Closer Look At The Lifecycle Stages Tool This is both an underrated and misunderstood feature of HubSpot, discoverable in both the Sales and Marketing dashboards in Contact Properties. It is also one of the most important features, as it really is the driver of HubSpot’s true power. Unsure why? Let us explain. At its core, HubSpot is about creating websites that generate leads for your business. Using the inbound methodology, people will discover your website, learn about your business, begin to trust you as a source of information and then become a lead for you to do business with. There are two sorts of leads in the HubSpot sales funnel: Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL). SQL are those entered into the system by your sales staff. They have done the work, they have created the interest and will hopefully be able to nurture this lead into a customer through their direct contact with them.