RevThink consultant Tim Thompson hates it when an owner says, "I'm going to invest in this project." We've all said it. But have we actually "invested," or simply "spent"? In this episode, Tim Thompson answers questions about how we often deceive ourselves and ignore the realities of what it takes to run a successful creative firm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support