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Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares a story about community, responsibility, and the future of San Pedro.

The story begins at local meetings about redeveloping the waterfront, where Mike heard high school students say they planned to leave town after graduation and might never return. For a place defined by deep roots and multi-generational families, that moment struck a nerve.

In response, San Pedro Fish Market launched a scholarship program inviting local students to create YouTube videos about what they loved most about their hometown. The Fish Market sponsored scholarships across local high schools, intentionally discouraging any promotion of the business itself. The focus was on pride, storytelling, and giving the next generation a voice.

What You Will Learn



- What sparked the San Pedro Fish Market Scholarship Program

- How student storytelling strengthened community pride

- Why the Fish Market stepped out of the spotlight

- Why investing in people matters as much as investing in place