Financial education is hot and it’s a great way to build your business. Investopedia generates more than 20 million monthly unique visitors to its website by offering the public (and financial advisors) educational articles, Q&As, and videos. Ric Edelman built a $16 billion RIA by educating the public through books, seminars, radio and TV shows, podcasts, and newsletters. And I’m using the same concept to build Belay Advisor by educating financial advisors through my podcast, blog, webinars, and speaking.

What are the strategies and tactics behind using financial education as a way to grow your business? How can you piggyback on Investopedia’s trailblazing digital marketing success to build your business?

Today’s guest is Investopedia CEO David Siegel. David is one of the country’s leading digital media executives and has spent 18 years leading organizations through innovative product development, rapid revenue growth and traffic acceleration.