High-Value Startups Do Things Other Startups Cannot Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In ideating a new startup, focus on things other startups cannot do. High-value startups do things other startups cannot This value comes from several sources as follows: Technology edge. The startup has technology that translates into higher revenue and/or lower cost of service. Consider what new technologies can be applied to your business that other startups in the space are not using. Network connections. The startup has founders with connections in the industry that give it access that others do not have. Consider what resources or customers the startup can leverage with their connections. Business model innovation. The startup has applied a new business model that generates more revenue than others. Consider a new business model for the industry that is currently not being used. Applying recurring revenue is one example of a business model that brings high value to the startup. Consider these options in moving your startup into a high-value business. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

In this episode of Investor Connect, Hall T. Martin welcomes Per Nordling, an entrepreneur, angel investor, and SaaS operator who co-founded Medius in 2001, bootstrapped it to about $10M in revenue, raised capital to accelerate expansion, and helped scale the company internationally across Europe, North America, Australia, and parts of Asia before selling his stake. Per shares what founders need before going global, including a verified offer with real customer adoption, a clearly defined ideal customer profile, a deliberate go-to-market strategy, localization and regulatory readiness, and adequate funding. He explains why Partinc Capital focuses on B2B SaaS and AI, how active investors add value through ownership, board, and operational support, and where he sees European opportunities in helping SaaS companies integrate AI while Europe competes primarily through niche AI applications rather than infrastructure, amid heavy regulation and limited funding. Visit Partinc Capital at partinccapital.com/ Reach out to at [email protected] ________________________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https:/_/tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

How To Reach Out to an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Founders raising funding must first get the attention of the investor. Some connections come through warm introductions. Others can come through cold email. Here are some key steps to take in reaching out to an investor: Research the investor to understand their investment interest. This includes the sector and stage. Find some connection with the investor. This could be a university alma mater, mutually held contacts, or associations that both are involved in Write a short email no longer than four or five sentences explaining the purpose of the outreach. Include a short description of the connections you have with the investor. Write a one-line description of the startup and what it does. Ask for permission to send them more information. Then await a positive response. Always be grateful for their time. Never come across as entitled to anything from the investor. Because you are not. Consider these steps in reaching out to an investor. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

Preparing Your Network for a Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. One often hears of other founders raising funding in a matter of weeks. While it appears the founder raised funding with little effort, this happens because the founder spent years building relationships and curating investors. Before launching a fundraise, be sure to prepare your network. Many founders raising funding go to people they don't know to ask for favors they didn't earn. While a few investors will do this, it won't go very far. Instead, research the market to identify the investors in the community. Then meet key investors and provide value in exchange for the time they spent. This process will take time, so give yourself at least six months to prepare your network. Building out a list of fifty investors you know and have helped will prepare your network for a fundraise. Helping people includes making introductions, coaching on how to do their job better, and helping them find people to hire. This builds the relationship and provides value first. Consider how to prepare your network for a fundraiser. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

Importance of Warm-Up Meetings Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In preparation for raising funding, be sure to include warm-up meetings. Six months in advance of launching the fundraise, set up meetings with investors to indicate you will be raising funding soon. The purpose of the warm-up meeting is to gauge initial feedback on the idea. It also alerts the investor that a fundraise will be coming soon. In the warm-up meeting, ask permission to keep them informed of the progress. Most investors will agree as they are interested in the outcome. Use the interim time to update and inform the investor. This often provides feedback from the investor that guides the direction of the fundraise. A monthly update will give the investors six updates in advance of the fundraise launch. By the launch, the investor will know a great deal about the business. This makes the first formal meeting much easier, as the investor knows the deal. Consider taking the core list of investors and setting up a warm-up meeting for each. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

Require Investors To Track Your Deal Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Founders raising funding pitch many investors. It's often the case that the founder doesn't know who is interested and who is not. One idea is to require investors to track your deal. They must remain engaged with it at some level or they are out. This pares down the investor funnel to a select few who you know have interest. It's best to focus your time on those with interest rather than those who do not. Investors go from pitched to interest to committed to diligence and then investment. For investors who are not moving from one stage to the next, make clear that there must be some forward progress on the part of the investor. This requires the investor to make a conscious decision. If they are not moving forward, then they are put on a list for semi-annual updates. This positions them for investing in the next round. Consider requiring investors to make a decision at each stage of the process. This will reduce your time spent checking in with investors for their interest. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

The Best Startups Pick the Investors Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Successful startup investing requires a consistent flow of quality deals. The best startups pick the investors. It's the law of supply and demand. Where there are more investors than capital available to invest, the founder chooses. Here are some key steps investors should take to build that pipeline of deals: Build a reputation for being helpful to founders. Startups look for investors who can bring more than just funding. Provide additional services to the community, such as meetups and incubator support. Startups look for those who are fully invested in their local network. Help funded companies find follow-on funding from later-stage investors. Founders look for investors who are well connected. Attract additional capital into the startup space. Founders look for those who are growing the community. Educate the community on startup funding and investing. Founders appreciate those who provide mentorship and advice. Consider these steps to position yourself as a quality investor. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

In this episode of Investor Connect, we welcome Rene Wiertz, founder and managing partner of Fundracer BV, who shares how his experience building and leading premium bicycle brand 3T led him to launch a micro-mobility-focused fund that he believes has been overlooked by traditional venture capital. Rene discusses the post-COVID stabilization and renewed double-digit growth in cycling and micro-mobility, driven by urbanization, space constraints for cars, and rapid infrastructure changes in cities like Paris, London, and New York. Rene explains how new tech talent from firms like Microsoft, Google, Apple, BMW, and Tesla is bringing advanced technologies into a historically hardware-driven industry to make micromobility safer and more convenient. He outlines what helps startups raise capital—perseverance, strong go-to-market planning alongside product development, and speed to market—while warning founders against inconsistent valuation shifts and being vague about use of proceeds. The conversation highlights Funracer's key investment themes in safety tech adapted for two-wheelers, including lightweight ABS, low-power AI vision detection for collision avoidance, and reusable airbags, as well as emerging autonomous capabilities such as steer-by-wire. Rene also describes how Funracer co-invests with larger funds by providing micromobility expertise to unlock capital for the sector, and he closes with relationship-building advice for founders. Visit Fundracer BV at fundracer.capital/ Reach out to at [email protected], and on www.linkedin.com/in/ren%C3%A9-wiertz-76637/ ________________________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https:/_/tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

Founders Should Have a Nationwide View of Their Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Founders raising funding should start with family and friends. It's not the amount of funding raised that counts, but rather the fact that one's family and friends support the founder. From there, the founder draws the circle wider to the investors in the local community. This includes the local angel network and any funds in the area. Again, it's not the dollar amount that counts; it's the proof that those in your community will support you. Founders should then draw the circle wider to include other cities nearby. Finally, the founder should reach out across the country to find investors. While local funding most likely won't take you all the way, it's important to raise from them as it generates proof of fundability. Founders should have a nationwide view on their fundraise from the get-go. It's important to start locally to prove support to investors outside your region. As you draw the circle wider, investors will increasingly look to proof points that other investors are in the deal. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

Investor Focus at Each Stage of the Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Startup investors invest across all stages of startups. For each stage, the investor should focus on a key point. Here's a list of the investor focus at each stage of the startup: Pre-seed -- focus on the team. At this stage, there's little else to review. It's about the team's insight into solving the problem. Seed -- focus on the product. At this stage, the product has been built. It's about how well the product solves the problem. Series A -- focus on the traction. At this stage, customer adoption should be picking up. It's about organic growth proving the product fits the market. Series B -- focus on the revenue. At this stage, the revenue should be growing well. It's about revenue growth quarter over quarter. Series C - focus on unit economics. At this stage, the business should be profitable at the unit economics level. It's about low cost of customer acquisition and high lifetime value. Consider the stage of the startup for your investor diligence. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.