Hall is joined by Ben Bennett of Omnitude. Ben is the Chief Operating Officer, EMEA at Omnitude. Ben’s says his background has always been in the commercial side of businesses anything from telesales, field sales, product sales, all the way through to more strategic and development roles in business. He eventually launched his own company, a consultancy, which focused on startups, essentially enabling businesses to understand their value proposition and then then take it to market. It was on that journey that he met Chris Painter, the CEO of Omnitude, at his previous company. And that's how the introduction between the two was actually was made.