The Artisanal Spirits Company PLC reported improving momentum in its core branded business for H1 2026, with branded sales increasing 7% and accelerating to 10% year-to-date by the end of August, despite group revenue declining 5% due to the timing of trade cask sales. Growth was supported by the Scotch Malt Whisky Society (SMWS), Single Cask Nation and Artisan Casks, alongside stronger performance in the US, where in-market sales have delivered four consecutive quarters of growth. Branded EBITDA profitability improved by £1.5m year-on-year, driven by approximately £0.5m of additional gross profit and £1.0m of cost savings, while cash outflow improved by £1.5m. The company retains significant asset backing through more than 18,000 whisky casks, independently valued at approximately £50m versus a balance sheet value of £27–28m. Management remains confident in meeting full-year expectations, supported by continued branded revenue growth, approximately £2m of H2 revenue benefit from the US accounting unwind and anticipated trade cask transactions. The growth strategy focuses on expanding SMWS membership, increasing personalisation and product innovation, growing Single Cask Nation distribution, developing Artisan Casks and maintaining disciplined cost and capital allocation. Membership has returned to growth above 40,000, while debt reduction remains the priority for cash generation. Full-year performance remains dependent on completing anticipated trade cask sales, with management targeting a longer-term transition towards a self-funding branded business delivering stronger revenue, margins, profitability and cash generation.