Saga PLC (SAGA:LSE) delivered a strong H1 2025 performance, with revenue growth, profits ahead of expectations, and net debt reduced by £102m to £515.1m. Travel remains the group’s largest profit driver, delivering a 33% increase in underlying PBT to £41.6m, supported by robust demand across ocean and river cruises, higher load factors, and rising per diems. Insurance broking also outperformed expectations, returning policy growth across motor, travel, and private medical lines. Group EBITDA rose 8%, and available operating cash flow increased 64% to £89.4m, underpinning further deleveraging with a leverage ratio of 4.3x. Strategic execution advanced with the refinancing of 2026 debt, completion of the underwriting sale (£17m ahead of forecast), and preparations for the Aeges insurance partnership and NatWest Box venture. Management reaffirmed its medium-term profit target of £100m and leverage below 2x by 2030, highlighting progress towards a simplified, lower-risk model with more predictable earnings. Travel growth remains central, with strong forward bookings in ocean cruises, expansion of the river cruise fleet including the launch of Spirit of the Moselle, and a refocus on differentiated holiday experiences tailored to Saga’s over-50 customer base. Insurance is transitioning to a commission-based, capital-light model, while customer engagement is being strengthened through publishing, digital channels, and new products such as Saga Wine Club and Saga Connections. With high customer satisfaction scores, growing strategic partnerships, and clear visibility on debt reduction, Saga is well-positioned for sustainable growth, improved margins, and shareholder value creation.