This episode of may be about child-centric products, but no one is kidding around when it comes to cash. Contestants came ready with serious pitches — and serious funding requests. Will anyone score the hundreds of thousands they're seeking to grow their business? There are many factors at play that can sway an investor's decision, including this critical pitch component highlighted by Netflix co-founder : "A product can't just be useful — it has to be something that a lot of people want." Season 11 of Entrepreneur Elevator Pitch is presented by Amazon Business.