On the latest episode of IOFA Aaron sits down in Toronto and chats with Rethink CCO, Mike Dubrick about his "Go Then Grow Formula", the Heinz work he leads globally, and a next level origin story. 

On the latest episode of IOFA Aaron chats with ad legend (and recently retired) David Lubars about his incredible career and the work, relationships and philosophy that shaped it.

On the latest episode of IOFA, Aaron chats with Pancho Cassis, Global CCO of David about scary clowns, reactive advertising and drinking with celebrities after award shows.

On the latest episode of IOFA, Aaron chats with Chris Bergeron from Cossette about Big Macs with bacon, Bud Light, her fascinating path to advertising and her advocacy for diversity, inclusion and the rights of trans people including sharing her own story.

On the latest episode of IOFA, Aaron chats with Greg Hahn, founder of fellow Indy agency Mischief. Greg and Aaron talk about his days at Fallon, BBDO and how getting laid off became one of the best things to ever happen to him, ultimately leading him to open his own agency.

On the latest episode of IOFA, Aaron sits down with Grey’s Global CCO Gabriel Schmitt and chats about his famous Whopper Detour campaign, what it’s like working with John McEnroe and how award show entries and Gout should never be brought up in the same dinner conversation.

On the latest episode of IOFA, Aaron chats with Nils Leonard of Uncommon about getting sued by his former agency, his worst meeting ever which eventually led to him founding Uncommon and some of his career hits like Volvo’s Life Paint & the recent British Airways outdoor campaign.

Back in the spring(before he joined Rethink), Aaron chatted with Saatchi’s President and CCO Daniel Lobotón about how working in Lima, Paris, Austin & Kansas City shaped him as a creative before leading some of the most famous Tide work ever. 

Per Pederson 1964-2023

The world just lost a great one in Per Pederson, formerly the Global Creative Chairman of Grey and founder of independent Agency network, By the Network. Per discusses growing up in Denmark, some career highs, lows and lessons he learned on the way to becoming one of best Creative leaders in the world. 

On the latest episode of IOFA, Aaron chats with R/GA’s Executive Creative Director, Shannon Washington about Cal Ripken, the comedic genius of Diddy and Shannon’s fascinating journey from school to leading creative at R/GA NYC.