Join Mayer Brown partners Richard Assmus and Oliver Yaros as they discuss with host Julian Dibbell how to address the IP pitfalls in data monetization. Their discussion will focus on the unseen value of data, the difficulties that exist with protecting data as traditional intellectual property, the paramount importance of the contracting regime that applies with any third parties that are providing or obtaining data, the typical pitfalls that exist when seeking to protect and exploit the value found in data, and the practical approaches that can be taken to address these risks.