iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

In this episode, we will be discussing;

why is web analytics important for a modern company today

what insights can be gained of the users and their digital behavior

where is the business value - and why should we use it to take actions

what is the most common mistakes in a Google Analytics account

with your experience, how do most companies use their websites today             

what is the most common data that they log from the website

what should they analyze to be able to increase the sales

we will recommend some KPI´s that a company should continue to work with to increase their sales.

how to share these KPI´s with management

 

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

In this episode about Sales dialog & Value Co-Creation, we will be discussing;

What is Value Co-Creation?

And how to use Value Creation in a sales perspective

What is the new role of a salesman ?  

Through your research and development of a sales process, what did you find?

What was the most common problems

How do you recommend a optimal training for a new salesteam

How to improve forcasting and planning of sales activity

In the old days it was a volume game – get 10 meeting each week – what is it today?

Has newbizz focus moved from volume to actual revenue pr client.

What can this approach mean in the market, and how to use it as an edge.

What is her dreams and aspriations about the future of sales. 

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

In this episode about Omnichannel, we will be discussing;

What are Omnichannel, how do you define it?

Many clamis to be an omnichannel company, but are they purely omnihcannel?

How has retail developed from no connection to Omnichannel to unified commerce to ?

what are the digital challenges that so many danish companies are facing today

So few BTB companies have a digital strategy, they also lack dealing with Omnichannel, why?

How does BTC trade, technology, sales and marketing effect the BTB market?

What will happen if a company never combine offline and online channels?

what is importaint for other companies that plan to implement omnichannel?

Can you recommend some best practice for companies wanting to explore omnichannel?

 

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

In this episode about Split-tests, we will be discussing;

What is CRO

You have a background as a professional gamer, how has that helped you in your current position

How has the market evolved? Who are using split test now? 

Is it only ecommerce and webshops that can benefit from using split tests

Can you mention some of the most common split test, and how they can help increase sales

How do you develop the CRO strategy and where do you start?

Can there be downsides using split tests, what are the pitfalls 

Can smaller BTB companies also benefit from using split tests.

What are the basic requirements for a successful split test

What is the end goal for setting up split tests: (increased usability and removing customer pains)

Can you recommend any professional approach, if you as a company want to increase sales using split test?

 

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

In this episode about Customer journeys, we will be discussing;

How client journeys can be used as a strategic marketing tool

What is a customer journey?

How can it affect the marketing campaign or sales?

What can happen if you make a mediaplan without mapping the customer journey.

where are traditionally the biggest challenges when companies want to offer good customer servicing to any customer.

In what ways does the co-operation between sales and marketing affect the customer journeys.

Examples of clients that has used customer journeys

how can we secure a better dialog with the customer, and avoid bad experiences.

How can we use data to map this process

After the customer journey is complete, what are the strategic advantages when making a mediaplan afterwards?

 

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

In this episode about the Customer journey seen from a Search perspective we interviewed Jens Lystlund Madsen, Head of SEO & Content in iProspect, we will be discussing;

How do most customers use the search engines today – and how do they search

Walk us through a basic customer journey

How do potential customers research a product or a service before making a purchase

How has it change the sales cycle

can you tailor a customer journey before a potential customer makes contact to the company.

how can you create valuable content for the potiential customers

Do you have any recommendations for companies having complex product pages or even a blog.

Tips on SEO tools

What can we do to leverage many of their landingpages and improve their customer journeys?

  

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.We bring you reflections, news, trends and market updates for C-level Enterprices in this show. Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales. We will share our experience and tips, for how your company can become great and successful.

This episode is about Frank Bettger, who was a top salesman for 20 years straight in the US. Frank Bettger was born in 1888, was a self-helped author and had a brief baseball carrier with saint louis cardinals before he started to sell life insurances for a national company. He was not successful, and considered quitting after 10 months. He remembered his coach talking about his lack of enthusiasm, and after a reflection started to act more passionate when presenting life insurances. After reading the biography of Benjamin franklin, he was inspired by his way of asking “key” questions. Frank began perfecting this technique and has wrote several sales books. He was the companies top salesman for 20 years. He made the first “Gentleman’s agreement for sales people”

Learn to work with your personality, and how to get better meetings. Inspire confidence and ask a lot of questions.And finally Learn Frank´s own list – for how to improve your sales skills and personality

 

Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy. Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding. Alex Nielsen has more than 15 years’ experience within digital marketing and sales. In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends. And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link