Titled “How to Start with AI and Investment Opportunities for AI Startups,” the third panel will explore how founders, SMEs, and innovators can move from AI curiosity to execution, with the added lens of investment readiness. Moderated by IPBN member and Strategic Growth Advisor Carlos Justino, the discussion will feature three leaders at the forefront of AI adoption, business innovation, and scale-up strategy.
Carlos Justino, an experienced AI Adoption & Strategic Growth Advisor, will guide the conversation. With a career built on helping businesses harness data, hyper-personalised marketing, and technology to drive sustainable growth, Carlos brings a practitioner’s perspective to digital transformation. He has worked across industries to help organisations unlock potential through AI-powered insights and systems. His passion for demystifying AI and making it actionable makes him a natural fit to moderate this practical, solutions-driven session.
Joining the panel is Sam Marchetti, founder of IPBN member company ConsortiaCo and a Business Innovation Specialist known for his systems-thinking approach to sustainable growth. Sam’s work spans national and European enterprise ecosystems, where he designs multi-layer innovation models for communities, SMEs, and the public sector. His emphasis on Emotional Intelligence and Wellbeing as essential drivers of professional and organisational development brings a holistic, human-centered view to the AI conversation. With deep engagement in the EU’s Green, Just, and Digital Transitions, Sam will offer insights into where funding and innovation efforts can—and should—converge.
The panel also features Mark Kelly, a globally recognised authority on AI transformation and the founder of AI Ireland, a community of more than 10,000 AI professionals. Mark is known for his rare ability to distill the complex language of AI into clear, actionable roadmaps that empower everyone from start-ups to government agencies. With four books on AI, more than 100 five-star reviews for his speaking and consulting, and a mission to make AI accessible and ethical, Mark’s insights are grounded in real-world application and strategic foresight. As Microsoft President Brad Smith once remarked, Mark has the unique ability to “explain a complex message while holding the rapt attention of 600 people”—a skill he will no doubt bring to the stage at the GEC.
Together, these speakers will tackle the core questions facing today’s entrepreneurs: How do you begin with AI in a way that’s sustainable and scalable? What investment trends are shaping the future of AI innovation? And what role do ethics, wellbeing, and emotional intelligence play in building a responsible AI-driven business?