This episode of the Retail X Series podcast is an in-depth interview with Irene Ryabaya, Co-founder of WarmIntro. Irene shares her experiences growing B2B sales for her company, from her very first pilot customer to today - and all the lessons she's learned along the way.
 
Topics:

- How to get that critical first pilot customer. 

- Why enterprise customers might not be a good target for a startup in the early days.

- Why qualifying leads is so important in the sales process.

- How to think about paid vs. unpaid pilots.

- How experimenting with pricing for early stage B2B software companies is challenging and ever-changing. 

- Pitching your company to customers virtually in these uncertain times. 

- Building your sales process and how the founder’s role in sales continues – for quite some time. 

- Advice for founders looking to make that first B2B sale. 

Resources Irene mentioned in this episode:

- Five Ways to Build a $100 Million Business 

Music by Eino Toivanen, kongano.com
 
Edited by Deven Shah

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