IRI is continuing to partner with Google through a new solution that measures ad impact on YouTube.

Similarly, DoubleVerify is partnering with Twitter to provide third-party ad measurement of video ads on the platform.

ThinkNow has expanded its Spanish language offerings to Argentina and Columbia. Their goal is to become a one-stop shop for Latin American markets.

Market Track and InfoScount combine under a single new name: Numerator as they launch a new panel system. The rebrand is intended to continue to integrate their marketplace.

The IAB releases PrivacyChain which allows companies to view consumers' privacy consents. The goal is to give companies the information they need to handle users' personal data appropriately.

Crimson Hexagon and Brandwatch merge under the Brandwatch name. A good decision given Crimson Hexagon's recent investigations (though given the all clear) surrounding a breach Facebook user data.

Brian James takes on the role of Chief Client Officer and President of Consumer Goods at Maru/Matchbox.

Jerry Sokol Jr. is the new CEO of Catalina.

Jeff Driskill joins Analytic Partners as CFO.

Jonathan Asher will be EVP at Explorer Research.

Michel Jones takes on the role of General Manager and People Leader at OvationMR.

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