Irish interior living space is being radically redefined by the 'Millennial' generation, who are opting for oversized bean bag sofas and chairs over conventional furniture - whilst moving their living room configurations a number of times each year.
Just under a quarter of Irish youngsters aged between 29 and 44 (23%) now own a bean bag item as an alternative to an armchair or recliner, according to research from Big Bertha Original.
The survey, conducted amongst 1,000 Irish residents, revealed that there's a spike in bean bag popularity amongst the age range, higher than any other bracket. Bean bag ownership across the Ireland sits at 20% today, compared to just 11% in 2004.
In addition, 46% of Millennials will rearrange their living room furniture at least twice a year and 33% of them will change their furniture depending on the season of the year. The Big Bertha Original results point towards a renaissance in bean bag furniture, which is proving to be one of the most unlikely living room accessories of the year so far.
Big Bertha Original's Buyer Hannah Blakey said: "Our survey results suggest that interior living spaces are being redefined and reimagined by a younger generation in Ireland.
"They have broad horizons when it comes to style and comfort in their homes, and it is encouraging to see that our bean bag sofas, chairs and cushions are an increasingly prominent part of their vision."
Big Bertha Original products are not only easily portable and affordable, but they're deceptively comfortable too, moulding to the body to deliver optimum physical support. This helps to ease muscle and joint strain and ensures maximum comfort.
Also, modern bean bag furniture maintains its shape due to premium manufacturing processes and robust coverings, available in a wide range of styles and fabrics.
Hannah added: "Our bean bag products offer so many benefits, most obviously in their price point, as one of our highback chairs cost as little as £59.50, compared to up to twice that amount for a conventional alternative from a High Street furniture shop."
"They come in various shapes, sizes and colours, making them extremely versatile pieces of furniture that can complement any room. What's more, they can be lifted and moved easily, making the home a far more interactive living space than ever.
"Overall, the combination of comfort, versatility, affordability, and accessibility makes bean bags an attractive choice, particularly for renters looking to enhance their living spaces with function and fashion at a fraction of the cost."
For more information about Big Bertha Original's huge range of bean bag products, visit https://www.bigberthaoriginal.com/
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