Landmark Technologies, an Irish provider of IT and cybersecurity services, has announced that it is helping to secure daily operations for in-flight entertainment provider Inflight Dublin. Together, Landmark and Inflight Dublin's IT team have developed a customised cybersecurity solution tailored to Inflight Dublin's specific needs. This integrated solution counters rising cyber threats, safeguards critical data, and provides a secure foundation for innovative in-flight entertainment solutions that enhance the passenger experience.

Headquartered in Dublin and with locations in North America, the Middle East, Asia, and Africa, Inflight Dublin provides blockbuster movies, popular TV programmes, music, apps, games, and moving maps to leading airlines worldwide. These include Qatar Airways, Condor Flugdienst GmbH, Copa Airlines, Gulf Air, Philippine Airlines, Sunclass Airlines, and Ethiopian Airlines.

As Inflight Dublin collaborates closely with Hollywood studios to provide top content for customers, data security is paramount. The nature of the business requires many employees to travel overseas, and Landmark secures all devices and networks for the company's 55-strong team - wherever they're working.

As cyber threats continue to grow more sophisticated, Landmark works closely with Inflight Dublin's internal IT team to provide rapid response and remediation should an incident occur. In addition, the tailored solution is boosting resilience for Inflight Dublin with onsite and offsite data backups to ensure business continuity in the event of an incident. Regular penetration testing identifies any cybersecurity gaps or vulnerabilities, and Landmark provides cybersecurity awareness training to employees.

Landmark's technology, seamlessly integrated with Inflight Dublin's bespoke solutions, enables a secure, immersive, and uninterrupted entertainment experience for airline passengers. Inflight Dublin recently completed a major IT infrastructure upgrade, deploying data centre-grade systems engineered for fault tolerance, redundancy, and maximum uptime. This enhancement ensures the continued rapid delivery of content and publication updates to in-flight entertainment systems worldwide including Inflight Dublin's own wireless platform, Everhub.

Additionally, Inflight Dublin recently announced a new partnership with TED to bring thought-provoking TED Talks to its onboard content offering.

Pat Nolan, Director of IT & Information Security, Inflight Dublin, said: "Against the backdrop of a changing cyber landscape, this advanced security solution from Landmark and our teams gives us the confidence to continue to roll out our services, safe in the knowledge that our data and operations are fully protected. Effective cybersecurity is of the utmost importance in the aviation industry, and we are committed to providing secure solutions for customers which offer passengers an engaging and entertaining in-flight experience. In addition, even when located in different regions and time zones, our teams can work and collaborate securely to ultimately drive innovation for the business."

Ken Kelleher, Managing Director, Landmark Technologies, said: "We are providing peace of mind and resilience for Inflight Dublin as the company continues to grow and evolve. Seamless access to movies and TV is a top priority for many airlines and as customers' needs become more complex, our ultra-secure services reduce cyber risk and enhance capabilities. Meanwhile, our customer-first ethos and proactive support is crucial for Inflight Dublin, particularly as its team is often dispersed. Landmark is enabling Inflight Dublin to take off and deliver its services quickly and efficiently, while future proofing operations and supporting seamless scalability in line with business growth."

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By J.M. Auron Quantum Tech Resumes

These days, apparently, most job seekers are afraid of the Big Bad ATS.

And, with the endless drumbeat of horror stories about the ATS destroying careers? It's pretty understandable that people are nervous. So I'd like to follow up my earlier post on IT resume misinformation, and try to relieve some of the anxiety that's come to surround Applicant Tracking Systems.

Now, don't get me wrong. ATS systems are far from ideal. But I believe - based on many years as a professional IT resume writer, as well as my own research - that the ATS may not be the bogeyman it's often made out to be.

What is ATS and how to deal with it

People often see "getting through the ATS" as the biggest challenge in the job search. It's really not, though. Getting through the ATS - and I know this goes against the conventional "wisdom" - isn't that difficult, and shouldn't be the focus of your resume writing.

So let's break it down a bit.

1) Getting Through the ATS isn't that Hard

I know. I just said that. It bears repeating, though, given the fear-mongering online and on social media.

From the research I've done, 80%-95% of all decently written, decently formatted resumes get through the gatekeeper.

Decently formatted just means a simple, readable, reverse chronological framework with clear section headings. The problem comes when there are multiple columns, tables, graphics, or very unusual fonts. The ATS can't read that, but, honestly, they're hard for humans to read, too.

So keeping things simple, clear, and straightforward is likely to improve your chances with both the ATS and the humans who are really making the decisions.

2) You Don't Need a 100% Keyword Match

In fact, a keyword match that high (if it's even possible) looks over-optimized, as though you've just copied and pasted the job description.

Recruiters are hip to that - so even if you do get through the ATS with an overly optimized IT resume, you may well not get past the human being making the decision.

It's a bit like Google. Keyword stuffing is more likely to get a site lowered rather than raised.

The general rule of thumb is that you need a keyword match around 70%-80%. That's not really that hard, though it sounds like a high number. If you're a Cloud Architect, for example, a lot of what you've done is going to overlap with any decently written job description (I know, of course, that not all are decently written, but that's not something we can control).

So if you talk clearly about what you've done, and naturally weave in the skills and tools you've used, the keyword matching will actually happen fairly automatically.

I'm not suggesting that you don't read job descriptions carefully, but focus on the places where all the job descriptions match, rather than on a few outliers.

3) AI Hasn't Taken Over the Hiring Process!

I'm not, in general, a big fan of AI - or at least of the AI hype we're all bombarded with.

But from everything I can find, AI has not taken over ATS systems. They are still pretty close to what they've always been. AI is used to automate some tasks nowadays. More importantly, AI may be used for more semantic keyword matching - "cloud computing" can now match "AWS expertise" - for example. That's actually a positive; semantic keyword matching makes writing a resume that reads naturally much, much easier.

But AI has not become a demonic (or hopelessly inefficient) entity committed to destroying your careers. It's not even mucking up the works as much as in some other areas - at least at this point.

Bottom Line?

There's a lot to be concerned about in the job search. Things aren't easy. But the hype about the Big Bad ATS, in my view, is just adding to the many worries that job seekers already have. That's not a good thing.

So I recommend writing a good, solid, clear IT resume that tells your career story. If you do that well, the keywords - and the ATS - should take care of themselves.

Bio:

I'm J.M. Auron and I've owned one of the to...

With over two million smart meters now installed across Ireland, households are entering a new era of smarter, more flexible electricity use. As time-of-use tariffs become increasingly popular (and dynamic tariffs set to launch in June 2026), Irish homes will soon have more control than ever over their energy bills. But how well are we using these tools, and what more can be done to help households make real savings?

Munster Technological University's InVEST Project, supported by the Sustainable Energy Authority of Ireland (SEAI) under the RD&D 2022 programme, has launched a nationwide survey to understand how homes across Ireland use electricity and how people can take better advantage of their smart meters and inherent household flexibility.

Nationwide Survey on domestic Electricity Use, InVEST Project

The Energy Use in Irish Homes Survey takes about ten minutes to complete, and participants will be entered into a prize draw to win home energy monitors and smart plugs (total prize value €340). The draw will be held on 4 December 2025, and one entry per household is allowed.

Survey link: https://forms.office.com/e/2kLhviBvxp

Understanding Ireland's changing energy landscape

Ireland's residential sector accounts for roughly one-quarter of total electricity demand, and that share is expected to grow with the electrification of heat and transport. Many households are now equipped with smart meters, providing half-hourly consumption data and the potential for smarter energy decisions but access and understanding remain key barriers.

"Across our project, we found that many participants struggled to retrieve or interpret their smart meter data," said Dr. Niamh Power (Project Lead). "This highlights a crucial gap between technology rollout and user empowerment. Access to clear, usable data is what allows people to shift when they use appliances, reduce bills, and cut carbon but without that access, much of the potential is lost."

Academic and policy literature reinforce this finding: households with better data access and understanding of their usage patterns are more likely to adapt behaviour and benefit from new tariffs. Simple actions such as running appliances at off-peak hours or charging electric vehicles overnight can deliver meaningful savings under time-of-use pricing.

A call for participation

The InVEST team has already gathered insights from early adopter homes that invested in solar PV, heat pumps, or electric vehicles and found clear patterns of smart energy use emerging. However, the team wants to hear from all Irish households, regardless of whether they have advanced technologies.

"With upcoming dynamic tariffs and growing interest in flexible electricity use, now is the perfect time for every home to understand their own patterns," the team added. "The more people participate, the better we can identify opportunities for savings and design fairer, more effective policies."

For more information and to take part in the survey, visit

https://forms.office.com/e/2kLhviBvxp or scan the QR code:

Issued by: The InVEST Project Team

Supported by: Sustainable Energy Authority of Ireland (SEAI)

Grant: 22/RDD/866

See more breaking stories here.

SETU Sports Scholar, Róisín Sweeney, graduated from the University's conferring ceremonies at the Kilkenny Road campus in Carlow on 28 October.

Naas Native, Róisín Sweeney, completed her Bachelor of Engineering (Honours) in Aerospace Engineering in Carlow after four years of study. Róisín began studying aerospace engineering in 2021, receiving an academic scholarship on entry into first year of the course.

First female Motorsport Ireland karting champion

Róisín established herself as the fastest driver of the SETU karting club early on in her time SETU. She was selected for the A team on first trials and went on to compete in the Student Sport Ireland Karting Championships throughout the four years of her degree.

"Karting has been a part of my life since my early teens. I discovered the sport while on holiday with my family; I was hooked right away. Karting is very important to me and brings back very fond memories," Roisin explained.

In her second year, Róisín achieved runner up in the Karting Driver championship, in conjunction with becoming the first female Motorsport Ireland T4 Senior National Karting champion.

In 2023, Róisín became the first female to win a Student Sport Ireland individual student karting championship, while also leading the SETU A team to third place in the team's championship.

SETU sports scholarship and student recognition award

Róisín was awarded a sports scholarship for karting, from 2022 to 2024. The SETU Sports Scholarship Programmeis designed to assist high-performance athletes in their overall development. The programme supports high-calibre athletes to reach their maximum potential both in their sport and in their academic careers.

For four years running, Róisín achieved the SETU Student Recognition Award in acknowledgement of her commitment to her studies.

When speaking about balancing her academic life and sporting career, Róisín said, "The SETU Sports Scholarship was a huge help in balancing my national karting career and the various activities involved both inside and outside of the University."

"Even with all I was working towards in sport, I wanted to keep up my grades and learn as much as possible within my degree in aerospace engineering, an area that I became very passionate about. I have always found the world of aviation extremely interesting, and the course gave me great exposure and insight into the aviation industry. Being able to physically work on aircraft was a very important experience, and I found that a lot of the topics I studied through the year related to my motorsport interests too. The course has left me well prepared for pursuing my future career in the aviation industry," Róisín explained.

"The overall feeling of recognition and support from the scholarship made me feel even more motivated to commit into my university career, both academically and through clubs and societies."

Now graduating with a first-class honours' degree in Aerospace Engineering. Róisín has already begun the next chapter, having gained a graduate position at Milestone Aviation, a helicopter leasing company.

Since completing her studies, Róisín has also graduated to car racing, having just finished a successful season in 2025.

See more stories here.

Leitrim County Council is inviting parents and children aged 7 to 12 to explore coding technology together through a series of free, family-friendly sessions as part of Science Week 2025, which runs from November 9th to November 16th.

The OurKidsCode workshops will take place across the county at Leitrim's Broadband Connection Points (BCPs) and libraries.

OurKidsCode is a nationwide programme developed by a research team at Trinity College Dublin that helps families learn about technology in an enjoyable, hands-on way. No experience is needed - just a laptop and a willingness to learn something new.

The workshops are most suitable for children aged 7 to 12, but everyone is welcome.

Leitrim County Council has been supporting the programme for 18 months, and it has already proved a hit in Leitrim communities, with excellent feedback from parents and children alike.

During Science Week 2025, the two-hour workshops will take place in Leitrim's libraries and BCPs, giving families across the county an opportunity to discover how coding can spark creativity, build problem-solving skills and boost confidence.

As well as being a fun and stimulating way for families to spend time with each other, these educational sessions help to address the urban/rural divide by bringing Science, Technology, Engineering, Arts and Mathematics (STEAM) activities to families in rural Ireland.

In time, initiatives like OurKidsCode could open doors for future opportunities for people to live and work in their home counties, as so many careers in computing and technology can be done from home. The workshops have also seen significant numbers of girls shine in the fun environment, which could lead to a higher take-up of STEAM careers for young women.

Martina Gilmartin, facilitator of the OurKidsCode programme in Leitrim, said:

"Working as a facilitator with OurKidsCode here in Leitrim, it has been lovely to see parents and children sitting together, laughing, creating, problem-solving, and being proud of what they achieve as a family.

"In this very tech-savvy world, many parents worry about children spending too much time on screens. OurKidsCode offers something completely different - active, creative computer time rather than passive screen time. Coding helps children to think, to problem solve, to plan and sequence, to make patterns and to persevere. In truth, it is about more than coding. It is about connection - between parents and children, between families and communities, and between creativity and technology."

Nicola Mc Manus, Broadband Officer at Leitrim County Council, said:

"Leitrim County Council are delighted to be part of this very worthwhile initiative with Trinity College and OurKidsCode in bringing coding workshops to young people and their families in County Leitrim. We encourage families to take this opportunity to support our young people to access valuable learning in the area of Science, Technology, Engineering, Arts and Maths."

Fiona Wheeldon, who participated in an OurKidsCode workshop with her sons, said:

"We really loved the coding workshop provided by OurKidsCode over four days in Manorhamilton library last year. My two sons (5 & 9 at the time) and I learnt lots about Micro:bit, Scratch & Makey Makey - how to use them and where to go to get our own. My kids are still interested in coding now, with the younger one doing some Makey Makey projects, and the older one doing Makecode Arcade at home."

If parents, parent associations, and community groups would like to enquire about hosting Our Kids Code workshops at their local BCPs, they can email [email protected] for further information. To take part or find out more and to register, contact your local library, your nearest BCP, or phone Martina Gilmartin on 087 154 5012.

Families can find more information at www.ourkidscode.ie.

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Imagine - Ireland's independent broadband provider - has announced a price freeze until 2030 on all fibre broadband plans, guaranteeing customers that their monthly bill won't change between now and then.

The move directly challenges the industry trend of short-term deals followed by steep increases and annual inflation-linked price hikes. Imagine provides fibre and 5G mobile broadband throughout Ireland and promises one clear price until 2030 that can save households and businesses up to €1,247 over five years compared to competitors.

Imagine is also offering leave anytime flexibility across all broadband packages, giving stability without being tied into 12 or 24-month contracts.

Recent national research by Ipsos B&A (2025) highlights widespread frustration among broadband users in Ireland:

79% are tired of constant price hikes.

71% say cost is their top reason for switching.

54% believe all broadband providers are the same.

Nearly half have been with their provider less than two years.

Niall Tallon, Chief Executive Officer, Imagine, said: "We want to reimagine what broadband can be in Ireland and give customers a real alternative that is fair, honest, and free from the usual tricks. Nobody wants to deal with annual inflationary price hikes or switching when short-term offers expire. People want price stability and simple, no-nonsense high-speed connectivity".

"Imagine has a long history of doing things differently. We were the first to bring high-speed broadband to rural communities when others didn't. We're still that independent company challenging the status quo. Our five-year price freeze, straightforward customer journey, and leave-anytime flexibility aren't available anywhere else", added Tallon.

"Why sign a contract for one price and end up paying double within a year? It doesn't make sense. We are rewarding loyalty and are the only broadband provider that can look you in the eye and say: Your fibre broadband bill won't change until 2030."

Imagine's new fibre broadband packages include plans for €55 a month for 500MB, with speeds going up to 2GB, and they are available nationwide. All packages include?leave-anytime flexibility, meaning no 12-month or 24-month contracts or hidden fees.

For more information, go to imagine.ie

Marking its 30th anniversary, Science Week will take place across Ireland from 9-16 November, with 14 festivals and a huge variety of events set to take place nationwide. Coordinated by Research Ireland, Science Week is an annual week-long celebration of science, technology, engineering, and maths (STEM).

With this year's theme of 'Then. Today. Tomorrow.', Research Ireland is encouraging people to explore how science and research have shaped and improved the lives we live today, while also looking at the questions and challenges of tomorrow, and how insights from the past can influence our future decisions.

A wide range of festivals and events will take place across Ireland as part of Science Week, from an Immersive Sustainable Escape Room to an Otter Spotters Roadshow. There is something for everybody. There will be two showcase events in Cork and Dublin that are not to be missed:

Cork: Renowned spectacle theatre company Macnas will make its Cork premiere at Marina Market for Science Week 2025. On Sunday, 9 November, Macnas will bring its vibrant troupe of drummers, stilt walkers, sculptures, and puppets to Cork city to tell a powerful story about biodiversity loss and the gradual disappearance of the corncrake across Ireland.

Known for its distinctive and recognisable call, the corncrake's decline serves as a poignant reminder of the urgent need to protect habitats and biodiversity. An installation inspired by the performance will remain at Marina Market, alongside the Science Week-funded SpaceFest, until Thursday, 13 November.

Dublin: Luke Jerram's Museum of the Moon Lands in Merrion Square to celebrate 30 years of Science Week. Internationally acclaimed artist Luke Jerram will bring his breathtaking installation, Museum of the Moon, to Merrion Square, Dublin, from 13-15 November. The seven-metre illuminated sphere, featuring detailed imagery of the lunar surface from NASA, offers visitors an extraordinary opportunity to experience the Moon up close. Suspended in one of Dublin's most iconic city parks, the artwork invites reflection on our relationship with the night sky, the planet, and beyond.

Some other events taking place not to be missed include:

Then, Today and Tomorrow - Exploring a Changing Ocean Around Us - Galway - November 15th, 10 am - 5 pm

Join the aquarium team and friends to explore the past, present and future of the ocean and waters of Ireland. Explore our marine heritage and past, meet our animals and discover the habitats they live in, and consider the ocean and waterways of the future. Visitors will be to join hourly feeding tours and meet our team at activity stations around the aquarium.

The Science of Storytelling - Dublin - November 9th, 4:30 pm - 5:30 pm

Storytelling is as old as time, but what about the science behind it? Join neuroscientist Shane O'Mara, author of Talking Heads: The New Science of How Conversation Shapes Our Worlds, master traditional storyteller Niall de Búrca and science writer Claire O'Connell as we delve into communication, connection, and why storytelling remains such a powerful form of human expression.

Let's Talk Science Festival - Dublin - November 8th, 10 am - 4 pm.

The Let's Talk Science Festival is back at the Rediscovery Centre - and this year we're celebrating 10 years of science, curiosity and fun! Join us on Saturday, 8th November, for our special anniversary festival with the theme "10 Years of Let's Talk Science". It's an all-day, family-friendly event packed with exciting STEM activities for all ages.

Teddy Bears Hospital - Athlone

This event is part of the Midlands Science Festival and will be hosted by the Royal College of Surgeons in Ireland Paediatrics Society through a special pop-up teddy bear hospital in Athlone. This event introduces children to healthcare in a fun and friendly way, helping to ease any worries they may have surrounding the hospital environment. Through a number of stations, such as the emergency station, phlebotomy, or pharmacy, every ...

We look at the new Pixel Buds 2a, see more about them here.

New Pixel Buds 2a, reviewed

Out of the box our testers liked a few things about the earbuds, in a way that they felt that perhaps the manufacturers had responded to user feedback. Our team quickly noticed that the charging box was back to a smaller more snug size. They quickly pulled out the last iteration, larger, and then the ones before that, smaller, which they felt was better, more mobile and less obtrusive. Similarly they pointed out that some degree of an ear clip was now back again, also absent in the previous version, but to be found in earlier types. This was again a thumbs up, as they felt it meant that they were less likely to slip, and consequently easier to avoid catastrophic fails such as one falling out while you were cycling, rock climbing or using the local ferry out at sea in rougher waves.

Moving onto the colour, while not everyone might like the subtle lilac colours, it was again a hit with our female testers. If you are not so wild on this, you can always go for more conventional darker hues too. The noise cancelling has always been a good to strong feature of the Pixel Buds, and this continues with this version of the ear buds too. Battery time is pretty decent, charging quickly, and delivering a long period of usage too. Overall our testers were pretty happy with these earbuds and more than happy to give them a definite thumbs up.

More about Pixel Buds 2a

Do Pixel Buds 2a have Active Noise Cancellation?

Yes, Pixel Buds 2a has pro-level Active Noise Cancellation with Silent Seal 1.5 to help block external noise for clear and uninterrupted sound. Or you can switch to Transparency Mode when you still want to hear the world around you while you listen.

How is the sound quality?

Pixel Buds 2a are the first A-series buds with Active Noise Cancellation. They combine Silent Seal 1.5 and technology from the pro-level Active Noise Cancellation of our Pixel Buds Pro 2 to block out distractions so that you can stay immersed in the moment.

With the 11 mm dynamic speaker driver, you can always listen to clear, balanced, round sound, with opportunities to further personalise the levels of bass, treble and more with the five-band equaliser.

Pixel Buds 2a are also powered by the Tensor A1 chip, the same processor used on our Pixel Buds Pro 2.

What is in the box?

Your Pixel Buds 2a come with:Earbuds with medium eartips installed

Charging case

Eartips with four size options: extra small, small, medium (pre-installed), large

Quick start guide

Safety and warranty information

Are Pixel Buds 2a compatible with Android and iOS?

Yes, Pixel Buds 2a pair with any Bluetooth® 4.0+ device, including Android, iOS, tablets and laptops. To get full access to features, you need: Google Account

Google Assistant-enabled companion phone running Android 6.0 or newer Internet connection

You can also use the Pixel Buds web companion app on Chrome OS, MacOS and Windows. To get started, visit mypixelbuds.google.com. For minimum OS and hardware requirements, along with available Google Assistant languages, visit the Pixel Buds Help Centre

What's the battery life?

With Active Noise Cancellation off, up to 10 hours of listening time and up to 27 hours total listening time with the charging case.

With Active Noise Cancellation on, up to eight hours of listening time and up to 20 hours of total listening time with the charging case.

A five-minute charge of earbuds in the charging case delivers up to one hour of listening time with Active Noise Cancellation turned on.

Pixel Buds 2a do not include wireless charging (available on Pixel Buds Pro 2).

How is the call quality with Pixel Buds 2a?

With Pixel Buds 2a, you can have peace of mind that you'll hear and be heard on calls, no matter where you are. Clear Calling helps block background noise so your conversations aren't interrupted by wind, external chatter, or other distractions in your environment. Your voice will come through loud and ...

Ireland's foremost digital marketing event, 3XE Digital, returns this November 26th with a bold new focus on the transformative power of Artificial Intelligence. 3XE AI will take place on Wednesday, November 26th at The Alex Hotel, Dublin, bringing together hundreds of marketers, social media professionals and business leaders to explore how AI is reshaping marketing strategy, creativity and performance.

Delegates from top Irish brands including Chadwicks, Kepak, Chartered Accountants Ireland, Sage, The Travel Department, Finlay Motor Group, Hardware Association, and many more have already booked to attend this dynamic one-day conference designed to inspire, educate and empower.

The event will be co-chaired by Anthony Quigley, Co-Founder of the Digital Marketing Institute, and Sinéad Walsh of Content Plan. Attendees will hear from leading voices in AI and digital marketing, discovering how to harness new technologies to deliver smarter, more efficient, and measurable campaigns.

Key Highlights:

Expert speakers from: Google, OpenAI, Content Plan, Women in AI, AI Certified, The Corporate Governance Institute, and more will share their wealth of knowledge on how clever use of AI can significantly improve all digital marketing and social media strategies and campaigns and continue to change how we do business and can massively increase sales.

Topics include:

? Winning with AI in Business with Christina Barbosa-Gress, Google

? AI-Powered Operations for Irish SMEs with Denis Jastrzebski, Content Plan

? Education for Unlocking AI's Potential with Ian Dodson, AiCertified

? Practical and Responsible AI with Boris Gersic, Corporate Governance Institute

? The Compliance Edge in the AI Era with Colin Cosgrove, Movizmo Coaching Solutions

? Unlocking AI's True Potential in Business with Naomh McElhatton, Irish Ambassador for Women in AI

Adrian Hopkins, Founder, 3XE Digital commented: "Reviving the 3XE Digital conference series felt timely, and AI presented the perfect opportunity. Artificial Intelligence is reshaping the entire marketing landscape - enhancing performance, improving efficiency and offering unprecedented creative possibilities. We're excited to bring this crucial conversation to the forefront once again."

The 3XE AI Conference, organised in partnership with Content Plan, is proudly supported by Friday Agency, GS1 Ireland, and AI Certified. All details, including full speaker lineup, conference agenda and online bookings are available at https://3xe.ie. Early bookings remain open at 3xe.ie - including group discounts for teams.

See more stories here.

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You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news

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In an era when milliseconds define customer experience, having a reliable and flexible communication platform is no longer optional - it's essential. Communications Hub positions itself as a trusted partner for businesses that rely on real-time communication.

We sat down with the CTO of Communications Hub, Bohdan Bulatsan, to talk about what makes the platform unique, how it ensures uninterrupted message delivery and why integration with new providers can be done up to 75% faster than the industry standard.

Communications Hub

Q: Communications Hub emphasizes real-time operations with automatic cascading. Could you explain how the cascading mechanism works and how it guarantees delivery even during routing issues or provider downtime?

Our cascading mechanism is designed to ensure that no message ever gets lost. When the system detects any negative signal from the current provider - such as a blocked sender name, insufficient balance or a delivery issue - it automatically switches to the next available provider in the cascade.

Administrators can configure multiple cascading levels in the platform. The more levels you set, the higher your delivery reliability becomes. Each level acts as a backup route, guaranteeing continuity even during provider downtime or unexpected routing failures.

All message logs are recorded and displayed in a clear, user-friendly dashboard, allowing users to track delivery paths and troubleshoot in real time.

Q: One of Communications Hub's strongest advantages is how quickly new providers can be integrated. How is that achieved from a technical perspective?

We've developed a universal SDK that standardizes all core functions common to most provider APIs. This means our team doesn't have to start from scratch each time a new provider joins.

We've also optimized the deployment process, allowing multiple adapters to be implemented simultaneously. Before any integration goes live, our pre-testing procedure identifies potential issues early, ensuring smoother performance from day one.

Altogether, these improvements have reduced our onboarding time by up to 75% so what used to take 35-45 days can now be completed in about 10 days.

Q: The platform collects advanced analytics directly from all providers. How does that process work and how does it give businesses full visibility over their communication flows?

Our analytics service aggregates detailed depersonalised data from every message sent through the system. It collects metrics directly from connected providers and organizes them into meaningful insights for our users.

Through the dashboard, clients can monitor every campaign, view delivery reports, analyze trends and see any real-time changes reflected instantly. This level of transparency empowers businesses to make informed decisions and fine-tune their communication strategies with confidence.

Q: Communications Hub focuses on maintaining high delivery quality and preventing wasted messages. What technical mechanisms make that possible?

We use a multi-layer verification system to make sure messages are sent only to real, active users.

The first layer validates incoming numbers to confirm they follow the correct format and can potentially exist. The second layer prevents duplicate messages from being sent. The third, an optional HLR (Home Location Register) lookup, checks whether a number is currently active on the network.

The first two levels run automatically by default, while HLR verification can be enabled when needed. This combination significantly reduces wasted traffic and improves delivery efficiency across all channels.

Q: What would you say is Communications Hub's main mission today?

Our mission is to simplify communication management. We help businesses integrate, manage, and optimize their communication channels in one place. Whether it's SMS or flash calls, we make it easy to connect with audiences reliably and intelligently.

We want our clients to think less about technical barriers and ...