A new survey conducted ahead of the European Motor Show 2026 reveals fresh insights into Irish motorists' attitudes, habits and hopes for the future of driving. The survey ran across Ireland over the past month.

The survey showed that drivers predict hybrid takeover by 2035, when asked what power source their next car is most likely to use, a third opted for diesel (29.7%) and a quarter for hybrid (25.9%), keeping these two as the leading choices. Electric vehicles (11.3%) continue to lag behind, though half of all respondents (50%) believe hybrids will dominate Irish roads by 2035, compared to just one in five (21.3%) who think EVs will take the lead.

For most Irish motorists, cars are still a lifeline of everyday life. When asked what they mainly use their car for, respondents could choose up to two options (out of 14) and commuting to work (57.1%), social and leisure activities (49.7%), and shopping or errands (32.8%) topped the list.

And when they're behind the wheel, again with the option to choose up to two, drivers overwhelmingly prefer to tune into music radio (45.3%) over talk radio (25.3%), streaming came a close second with 43%, and podcasts at just one in every ten - proving that music still rules the road.

Other findings at a glance

Buying cycle & first licences - over half (58.8%) change their car every three to five years.

first licences - two in five (40.9%) passed their driving test between the ages of 18-20 years old.

when choosing the next car (respondents could select up to three) price leads with over two thirds (66.6%), followed by mileage (31.1%), brand reputation (29.4%) and reliability closing following (28%). Surprisingly environmental impact (3.4%) sits near the bottom, suggesting cost still outweighs climate considerations at the dealership.

'New reg' appeal is waning with two out of three (65.8%) stating that the registration plate number doesn't matter when buying a new car.

When asked what they will buy next it was almost a third said diesel (29.7%), hybrid (25.9%), EV (11.3%) with thoughts on what will be king of the road in 2035: half (50%) believe hybrids will dominate Irish roads; one in five (21.3%) predict EVs will lead.

When asked what they loved and hated about driving on Irish roads, scenery and views were the big positives with potholes and poor road conditions being the standout frustration.

When it comes to dream cars, Irish drivers are thinking high-end, with Aston Martins, Ferraris and Audis topping the wish list. Yet, in reality, most are far more practical - with two-car households (37.5%) being the norm and the vast majority (62.9%) planning to buy second-hand next time.

Clare Kilmartin COO of the European Motor Show, said: "This survey really highlights the shifting mindset of Irish drivers - they're practical, value-driven, and increasingly brand loyal, but there's also a noticeable realism about what's affordable and sustainable. It's fascinating to see how cost still trumps environmental impact for most people, even as hybrid technology becomes more mainstream.

"We're looking forward to continuing this conversation at the European Motor Show, where everything from innovation and sustainability to lifestyle and performance will be up for discussion."

Donal Murphy, CEO at Close Brothers Motor Finance, said: "There's a great buzz around Ireland's role in the future of motoring, and with good reason, as we're fast becoming a real force in the sector.

"Close Brothers Motor Finance is proud to team up with the European Motor Show as we showcase the incredible talent we have here and put our country firmly on the map for automotive tech. The survey shows Irish drivers are practical, value-driven and increasingly tech-savvy, reflecting a country that's evolving alongside the industry."

The European Motor Show 2026 will take place at the RDS, Dublin, on Saturday 31st January and Sunday 1st February 2026, showcasing the latest in motoring, technology, and mobility trends.

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