Dell Technologies has today announced a new, simplified AI PC portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across Irish businesses, Dell is also providing developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.
As the number one provider of commercial AI PCs, Dell is expanding its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management, and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.
"The PC is the most important personal productivity device of our lifetime, and it is being transformed by AI," said Michael Dell, chairman and CEO, Dell Technologies. "Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing."
Unified brand and simplified choices
Buying a PC can be a complex experience, with multiple factors to consider - brands, models, form factors, performance, graphics, storage and materials. In fact, 74% of consumers walked away from technology purchases simply because they felt overwhelmed.
Dell's new branding puts the highly trusted Dell name front and center with three PC categories:
Dell: Designed for play, school, and work.
Dell Pro: Designed for professional-grade productivity.
Dell Pro Max: Designed for maximum performance.
The Dell and Dell Pro product lines extend to displays, accessories and services for consistent customer experience across the entire client portfolio. For example, the Dell Pro 13/14 Premium is a Copilot+ PC with a sleek and lightweight laptop option for executives, sales managers and consultants who value performance and portability on the go. It's available in 13- and 14-inch display sizes and is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds. The Dell Pro Premium delivers up to 21.2 hours of battery life[iv] and 51% more run time than its predecessor.[v]
Dell Pro Max PCs pack high-end performance in a portable, lightweight, and modern design, with Dell Pro Max Plus and Premium models coming later this year. The all-new 16-inch size provides expansive screen real estate and supports complex and high-performance applications on-the-go. The spacious display offers up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen.
"Dell's strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape," said Pat Moorhead, President, Moor Insights & Strategy. "Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era."
Powering AI PCs for specific workloads
Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses.
New Dell AI PCs [link to blog] offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel lineup by adding Intel Core Ultra (Series 2) processors, expands AMD options with AMD Ryzen processors and continues working with Qualcomm Technologies, Inc. to offer customers the right devices for the right use-cases.
The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers.
With new devices across Dell, Dell Pro and Dell Pro Max, offering multi-day battery life, users can stay productive longer and enjoy modern and professional grade designs that withstand rigorous daily ...