In the grand tapestry of human existence, time has always been a central, unyielding thread. From the shadows cast by ancient sundials to the glowing screens of today's smartphones, our relationship with time has evolved in ways both profound and deeply personal. Once, we measured our days by the steady dance of the sun across the sky. Now, in this electrifying digital age, every second pulses with urgency, captured in sharp digital clarity and demanding our attention.

The digital revolution, while a marvel of convenience, has reshaped our connection to time in ways we could never have imagined. Our world, once vast and boundless, has been drawn closer, condensed into handheld devices that buzz and beep with every passing second. No longer do we simply observe the sun's position to mark the passage of time; we feel it, constantly, vibrating in our pockets, reminding us of the world's relentless pace.

This isn't just about technological advancement; it's about the very fabric of our human experience. As we stand at the crossroads of tradition and technology, this article embarks on a passionate journey, tracing our ever-changing perceptions of time. From the simplicity of ancient sundials to the ceaseless digital notifications of today, we'll explore the profound impact of our digital engagements on our sense of urgency, the rhythm of our lives, and the deeper ramifications on our societal fabric and emotional well-being.

From Sundials to Smartwatches

Time, an intangible yet ever-present force, has been a fascinating aspect of human existence since time immemorial (pun intended!). Our ancestors relied on the sun's position to mark the passage of time, using sundials and other ancient timekeeping devices.

Let's take a quick trip down memory lane. Ancient civilizations used sundials, water clocks, and hourglasses to measure time-based on the natural rhythms of the sun and sand. These methods were precise enough for their needs but limited by factors like weather and location.

Fast forward to the industrial revolution, and mechanical clocks became the norm. Trains, factories, and offices relied on synchronized timekeeping, leading to the standardization of time zones and the adoption of pocket watches.

Enter the 20th century, and electronic clocks became more prevalent, with digital clocks and wristwatches gaining popularity. The digital revolution marked a significant shift in timekeeping as our perception of time became increasingly defined by digits and minutes.

The Ticking Mind

Nowadays, we are surrounded by digital devices, all of which remind us of the time relentlessly. From smartphones and computers to smartwatches, we are continually bombarded with time updates. While this may seem convenient, it has led to a profound transformation in how we perceive time.

Have you ever noticed how time seems to fly when you're immersed in an online world or social media feed? Constant digital time reminders keep us tethered to a sense of urgency, fostering a relentless pace of life. Deadlines, notifications, and reminders from our gadgets create an illusion of an ever-ticking clock, causing anxiety and stress, and making us feel like we're constantly racing against time.

A Double-Edged Sword

The digital era has brought us closer together through instant communication channels like email, messaging apps, and social media platforms. While this has enhanced connectivity and collaboration, it has also blurred the boundaries between work and personal life. With instant access to information and communication, the expectation for immediate responses has intensified.

In the past, a letter took days or even weeks to reach its recipient, allowing for more time to reflect and respond. Today, an email or chat message demands swift attention, leading to an always-on, high-stress lifestyle. Our perception of time has shifted from the slower pace of thoughtful correspondence to the urgency of immediate replies.

Always Busy, Never Present

Our const...

Three UK has announced the launch of its new Business proposition - Three Device Management.

Powered by Ivanti, Three Device Management is a single solution for the modern management of iOS, Android and the ever-increasing demand for more devices and apps in the workplace.

Three Device Management will be supported by CWSI, a leading European mobile and security management specialist. CWSI will provide service delivery and support expertise for the Three Device Management product suite, including professional, managed and support services.

Targeted towards Medium and Corporate markets, Three Device Management will enable those businesses to easily onboard devices and configure them over the cloud with all the apps, settings and security needed to deliver a seamless experience across any device, ensuring that employees can use mobile devices to access company networks, applications and data securely wherever and however they work. Businesses can rest assured that data and assets remain secure across a fleet, whilst enabling separation of business and personal data on devices to protect employee privacy (BYOD).

The service includes a free 3hr enhanced technical set up, with in-life support provided to all customers as standard by CWSI. Three Device Management offers a tailored experience to customers, ensuring they effectively set up and realise the full benefits of the proposition.

Snehal Bhudia, Director of Business Propositions & Go To Market for Three UK, said:

"In the norm of 'office anywhere' where working across multiple devices, and often some of those devices being the same for both personal and business use - protection of that business data and maintaining personal privacy, all whilst having a seamless productivity enhancing experience for employees, is an absolute must.

What makes Three Device Management unique is that we're offering this solution, combined with industry leading support and expert setup from our partner CWSI - one of Europe's leading mobile security and management specialists, so we can offer a tailored experience to suit the specific network, security and software requirements of each business."

Ronan Murphy, CEO, CWSI, said:

"We are delighted to work with Three UK on this exciting new service. If the past few years have shown us anything, it's that work is an activity, not a place. The modern workplace requires the ability to work seamlessly from anywhere while maintaining the highest levels of security, with a device network that is easy to manage. At CWSI, we have an unrivalled understanding of enterprise mobility, and this technology will help to underpin growth and enable success for modern businesses."

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Vodafone Ireland has announced a new €3 million investment to upgrade a number of its stores. The new, three-year investment programme is designed to better equip and futureproof some stores nationwide - with the goal of further enhancing the customer experience, which is at the forefront of the strategy.

Almost a quarter of all stores have been retrofitted so far, with plans to refit Vodafone's whole estate by 2025. The upgraded stores will best reflect Vodafone's converged offerings and ensure these spaces are better equipped to serve the needs of Vodafone customers, across mobile, broadband, business, and TV.

The fresh investment has been driven by Vodafone Ireland's ongoing focus on customer loyalty and the desire to deliver hands-on support for those who need it, in the form of expert advice strongly supported by an unparalleled in-store experience. The programme of investment will see funding allocated to enhance stores across the country, transforming several locations into future-forward digital hubs, and creating a sustainable network of specially curated stores to better support all customers, inclusive of those with additional needs and older persons.

Aligning with Vodafone's commitment to bridging the digital divide facing older people, the Vodafone Ireland Foundation, in partnership with ALONE, is also launching 'Hi Digital Drop-in Fridays' in 21 stores nationwide, which will give free dedicated digital support for those over the age of 65, as part of the ongoing Hi Digital programme. However, if some Fridays are difficult, people are still encouraged to visit for support and guidance as normal throughout the week.

Launched in 2021, Hi Digital is a first of its kind programme that provides digital skills training for people over 65, through online and in-person classes across the country. For Hi Digital Drop-in Fridays the stores will dedicate 10am-1pm on Friday as a time when older persons can drop in for practical support using their phones, tablets and devices and other support, based on their needs e.g., using apps, paying bills etc. A network of Vodafone employees have been trained as 'Hi Digital Ambassadors' meaning they are well equipped to provide these customers with the practical support that they need.

Jenny Hayes, Head of Consumer Sales said; "This investment across our stores highlights our continued commitment to customer experience as we strive to meet the needs of our diverse base and offerings across mobile, broadband, business, and TV. As we enhance and better equip our stores to meet changing customer needs and demands, we are also delighted to be rolling out our Hi Digital Drop-In Fridays. This will see older persons come into our stores and receive hands on, complementary support on Fridays from Vodafone experts.

"Any questions or support required can be answered, be it, contacting a family member or loved one, paying a bill, or downloading an app, and it will further help us to combat the current digital divide across Ireland. I encourage family members to spread the word to their parents, grandparents and beyond, about the service which we hope will directly impact communities across Ireland and help more people get connected."

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Servecentric has announced that it is on track to reach €5 million in turnover by the end of 2023 after doubling its cloud capacity. Making a significant contribution to this increase in turnover is Servcecentric's cloud business which looks set to grow 300% since 2021.

The cloud, data centre and connectivity services provider has invested over €100,000 in the last year on increased compute capacity and HPE enterprise class hardware to meet the increasing demand for its cloud and colocation services - with further investment planned in 2023.

As well as this investment and allocating its own additional resources, Servecentric's cloud partner Cloudsigma are also increasing operations staff by 50% to meet cloud requirements across the global network.

Servecentric's expanded cloud capacity and capability means it can strengthen its portfolio for customers, including scalable data compute resources and storage options. It has also enabled the company to develop and deliver a new Platform as a Service (PaaS) offering, which offers developers ready to go platforms and compliments the existing Infrastructure as a Service (IaaS) solution.

Moreover, Servecentric will soon be able to provide single sign on for over 16 geographic locations for customers, which will also benefit from increased redundancy and resilience across the cloud platform as a result of the investment and expansion.

Servecentric expects its increasing cloud capacity to further grow its customer base over the coming months, with a particular focus on Managed Service Providers, mid-sized software companies, startups and growing technology companies. In terms of existing clients in the area of cloud, it currently works with a wide range of organisations such as Dmac Media, Procuro, Profitsflow, CupPrint and Infinite Technology.

To further meet the growing demand for cloud and colocation services among its increasing customer base, Servecentric has applied for planning for a new data centre facility which will significantly increase the company's workforce, including its engineering team. The organisation is also developing a number of strategic partnerships to provide full cloud infrastructure services, including managed IT and security providers.

Brian Roe, CEO, Servecentric, said: "The demand for cloud is rising and will continue to do so over the coming years. To meet this need, and to enable us to realise our aim of doubling our cloud business again between now and the end of 2024, we made the decision to enhance our cloud capacity and allocate more resources to deliver the best customer experience.

"From established organisations that are struggling with the cost and complexity of hyperscale cloud to startups that need support with infrastructure architecture, we are seeing increasing demand for our services across a number of areas.

"Clients are looking for more support, better performance and greater scalability when it comes to cloud infrastructure and services. Our latest and ongoing investment in and expansion of our cloud capacity helps to ensure we provide unrivalled integrated cloud, colocation and connectivity services. In turn, this positions us to meet the needs of our customers and help them achieve their objectives."

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The breaking news of the PSNI data breach has exposed two major vulnerabilities security experts have been warning about for quite a while - data handling and insider threats.

The news broke that the Police Service of Northern Ireland (PSNI) has accidentally leaked the surname, initials, the rank or grade, the work location and departments of all PSNI staff, including the organised crime unit, intelligence officers stationed at ports and airports, officers in the surveillance unit and officers based at the MI5's headquarters.

The data was allegedly posted in public as a result of human error and was taken offline after about two hours of being available, but that is enough time, for it to have fallen into the wrong hands. This very generous gift to cybercriminals, organised crime, various terrorists and other malicious actors wishing to take advantage of this data underscores two critical vulnerabilities of the modern digital age, namely secure data handling and insider threats, as the human factor is still the weakest link in cybersecurity.

In spite of developed European legislation regarding data handling, such as the General Data Protection Regulation (GDPR) and the NIS2 Directive, which aim at establishing guidelines, standards and procedures regarding secure data handling and storage, defining responsibilities and establishing enforcement and administrative fines for breaches, it would appear many institutions, governmental bodies, organisations, businesses and other private entities still do not pay adequate attention to the provisions of the legislation.

The first of the main issues when handling data today, and everyone handles at least some form of data, is classifying it by orders of importance, vulnerability and effect. Knowing which data that contains personally identifiable information is being handled or stored, the loss of which could severely affect third parties, is one of the key pillars of data security.

The other is addressing the "human error" factor. According to a Verizon study, some 85 percent of breaches involve a human element. Unless a data leak is intentional, either by whistleblowers or by malicious actors, which need to be addressed through security protocols, the unintentional or accidental leaks are most often the result of insufficiently defined procedures of data handling or lack of staff training, therefore relatively easily avoidable. Why such procedures and adequate training were not in place, should be the first question asked by management if an unintentional leak occurs.

ESET Ireland recommends 5 steps to decrease the risk of insider threats:

1. Implement access controls: Implementing access controls such as role-based access control (RBAC) can help limit access to sensitive data and systems to only those employees who need it to perform the duties of their jobs. By granting access only to those employees who require it for their job duties, a company can significantly decrease its exposure to insider threats. It's also essential to regularly review these access privileges so that access levels remain appropriate and aligned with employees' roles.

2. Monitor employee activity: Implementing monitoring tools to track employee activity on company devices or their network can help identify suspicious behaviour that may be indicative of an insider threat. Monitoring can also help detect any unusual data transfers or abnormal patterns of access to sensitive systems and data. However, make sure to ensure compliance with local regulations and establish clear guidelines regarding monitoring to address potential concerns about privacy.

3. Conduct background checks: Conducting background checks on all employees, contractors and vendors before granting them access to sensitive and confidential data can help identify any potential risks. These checks can also be used to verify an individual's employment history and criminal record.

4. Organise security awareness training: Providing regular securit...

Network optimisation specialists Data Edge has announced it has successfully delivered a new solution for BT Ireland to overhaul its Network Operating Centre (NOC) and allow it to resolve issues more quickly, enhance network reliability and improve the customer experience.

The solution, which is based on Broadcom's DXNetOps, combines performance management, fault management, Netflow Analysis, and Virtual Network Assurance. It was designed and implemented by Data Edge with the aim of allowing for better detection of incidents in real time and to reduce false alarms to lower noise on the network, and ultimately better prevent outages.

The new performance management solution has achieved a number of key metrics, as the mean time to repair issues has decreased by 40%, meaning less downtime for BT Ireland's customers. The number of alarms has also come down, by 80%, freeing up BT Ireland's team to focus on delivering the best customer experience instead of responding to erroneous alerts.

BT Irelands challenge was that its NOC was reliant on multiple systems and screens to provide up-to-date analysis and information on issues in its network. It needed a fully integrated and scalable performance management system. Data Edge was chosen to provide a Single Pane of Glass solution to show all network events in one place and grant BT Ireland the ability to easily connect and monitor all of its current and future platforms.

The solution, provided in partnership with Broadcom, has proved to be highly effective and also features full neighbourhood topology, triage functions, as well as third party access to better streamline BT's services.

Paul Hackett, BT Ireland's Head of Architecture, said; "Enabling digital customer experiences are of upmost importance to BT, and working with reliable partners like Data Edge makes those digital customer journeys much easier.

"Integrating BT's systems into a single view, has streamlined our in-life processes, meaning we resolve issues faster than before. We've moved from reactive to proactive resolutions, which is critical in the modern marketplace."

Martin O'Leary, Senior Account Manager, Data Edge, said, "Having worked with BT Ireland for over a decade, we have been by the company's side as it has grown and developed its portfolio of network and communication services in Ireland. We are very proud to have delivered such a successful and impactful new solution and will continue supporting BT Ireland on its growth journey."

Gerry O'Hara, BT Ireland's Head of Network Assurance, commented; "The DXN functionality means we only see the relevant alarms which assists the NOC in resolving issues more quickly than we ever have before. Data Edge has a deep understanding of our networks and operations, and was able to design, implement and manage this highly integrated and effective network management solution for us. Ultimately, it helps us to provide even higher levels of service to our growing partner and customer base. Furthermore, the DXN functionality means we only see the relevant alarms which assists the NOC in resolving issues more quickly than we ever have before."

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Guest post by Jeremy Campbell is the CEO of learning development and technology business, Black Isle Group, and the inventor of Nudge technology.

There is a problem that we need to talk about in business. Many people know about it. In a way it's a scandal. But few have faced up to admitting it, never mind solving it.

Using tech to build a motivated team in a hybrid world

We spend £280 billion on learning and development across the globe every year. But new statistics show that only 12 per cent of corporate employees ever embed that learning by turning it into concrete actions which help the performance of their business. In such a cost conscious, cut-throat, competitive world how can we continue to ignore such a waste?

This problem is exacerbated further in the virtual world. We need to ensure that the journey doesn't end when we leave the workshop and go back to work.

Our solution is a new methodology and a new technology which drives the learning into everyday actions and through that process transforms the performance of individuals and their teams.

In creating our new mindset and refining our new approach we turned to the world of the Olympic Champion. We looked at how they take the improvements they want to make and drum them into new habits by focusing on the process; acting consistently; and avoiding distraction.

This led us to a new six step process which we use to help develop leadership and embed the training. It is backed up with the game changing Nudge technology which provides daily reminders to encourage participants to act on the knowledge they've acquired.

The process begins at the end of our inspiring workshops.

STEP ONE - Before anyone exits our Masterclasses, we work with them to be very clear on their goal as they go back into work mode.

STEP TWO - We break that goal down into small, achievable everyday actions which will shift you towards your goal. We load them into our Nudge app which now becomes a virtual academy and a powerful coach in the weeks and months to come. The Nudges prompt and encourage our participants to remind them to consistently deliver these actions.

STEP THREE - Our technology tracks and measures individual and team progress as the learning is put into action. These measurements are made available to the individuals and can also be made available further around the business as they prove the return on investment.

STEP FOUR - It is essential that each individual stays accountable and supported. We do this by making a virtual coach available throughout the programme. Participants dial up with a click and have daily or weekly check ins with their coach for challenge and support.

STEP FIVE - Through this coaching everyone is encouraged to stay focused on what will shift the dial. The enemy of progress is distraction. Our virtual coaching constantly addresses this and the many other traps into which leaders fall with ease.

STEP SIX - We praise our participants and encourage them to celebrate all the small wins they make - to encourage them on the journey to Gold.

It is time to change the way we do learning and development. Our new methodology and technology aim to move the old approaches into the new world of work.

We can't keep wasting money and wasting opportunity. With the pace and scale of change which all our businesses face, we need to reimagine how we do learning and development.

The time to do that is now.

Jeremy Campbell is the CEO of learning development and technology business, Black Isle Group, and the inventor of Nudge technology.

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'Deep Fake' starts by asking the age-old question - if you could invite anybody to your fantasy dinner party - living or dead - who would choose, and would sparks fly? Created by playwright and technologist Niall Austin, it then features virtual reincarnations of superstars from Elvis Presley to Albert Einstein, Marilyn Monroe to Muhammad Ali, in turn providing a canvas within which the theme of 'authenticity' can be explored.

But the truly astonishing thing about 'Deep Fake' is how emerging technologies now have the potential to fundamentally transform live entertainment. This play takes story-telling and interactive live entertainment to a new dimension, as technology recreates not just the visual presence of your favourite icons, but also employs generative Artificial Intelligence to manifest their personalities, language and values in a script that is instantly generated in response to audience instructions.

The script will then be performed by talented, seasoned 'impromptu' actors, prepared to portray the chosen celebrities and their notable characteristics.

The biometric facial technology, created by Tokyo-based Irish artist Jason 'Jab' Brennan, uses body measures, such as the face and head, and collects a set of data which can then be instantly used to digitally imitate the person - in this case, the faces of chosen celebrities, which will be analysed and synthesized with the actors, before being projects onto the giant backdrop screen. The show in turn can create a unique immersive experience in which the audience can watch their favourite stars in a scenario of their own creation!

Deep Fake is the second AI-generated play created by Austin following the critical success of his sold-out show 'PL-AI', which took to the stage at the Civic Theatre in March. His productions enable theatre lovers to control the development of their own play, in turn also giving the audience an insight into the process of playwriting and the future of artificial intelligence in the theatre world.

Artificial intelligence can create original and compelling plays that push the boundaries of traditional storytelling while presenting the question of whether we humans can overcome our fear of suspicion of AI and create art together.

Niall Austin, the show's creator, says: "Deep Fake a fully interactive, audience-led show. Within the confines of a basic structure, audience members are invited to suggest how they'd like the evening's story to unfold. But it also provides a canvas to further delve into more traditional theatre themes, such as how a person's public persona is often in conflict with their inner 'true self'."

Donal Shiels, Artistic Director at the Civic, says: "This show reflects the Civic's deep commitment to evolve within the changing technical landscape. Following the success of PL-AI in March, we're delighted to again be collaborating with Niall to push the boundaries of theatre."

Deep Fake takes place in The Civic Theatre Tallaght on Wednesday, 23rd August.

Tickets are available for €10 here:/

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ESB has today launched its new High Power (200kW) EV charging hub at the Barack Obama Plaza motorway service in Co Tipperary that will enable eight EVs to charge simultaneously using 100% renewable energy. The new charging facility is capable of providing 100km of charge in as little as six minutes.

The charging bay, which is located at a critical juncture in Ireland's road network on Junction 23, just off the M7 Motorway at Barack Obama Plaza, will be a game-changer for EV drivers, particularly those travelling long distances in the midlands and Munster region.

The announcement marks a significant milestone in ESB's €20m investment in all-island EV infrastructure, which is a key part of ESB's sustainability strategy and commitment to reaching net zero by 2040.

With this €20m investment programme, which is partially funded by the Government's Climate Action Fund, ESB aims to deliver 50 High-Power hubs across the country as part of its national EV network strategy. Since the Climate Action Fund was allocated, the funding has allowed ESB to install 28 high-power sites nationwide, replace almost all of the standard 22kW chargers with newer technology, and upgrade 42 chargers to faster speeds.

Among these projects was the launch of a similar High Power Hub in Junction 14 in 2021. Since its launch, the chargers have enabled more than 60,000 charges monthly - a number that is expected to increase considerably in the coming years as the number of EVs on our roads increase.

This innovative charging hub will also play a key role in helping to meet Ireland's ambitious transport targets as laid out in the Climate Action Plan.

Speaking at the launch, John Byrne, Head of ESB ecars, said:

"We are so pleased to be launching our new high-power charging infrastructure today at Barack Obama Plaza. With several thousand visitors daily, this location will be of critical importance to ensuring that drivers in the region feel empowered to make the electric transition."

"EVs are the fasting growing segment in the Irish car market, and at ESB, we are committed to ensuring that the public charging network is there for drivers when they need it. Today's launch is just the next step of our plan which will see the remaining 28 high-power sites at various stages of planning or build over the coming months." John added.

Welcoming the new chargers, Supermacs founder and owner Pat McDonagh said:

"At Supermac's, we have identified and prioritised opportunities to promote environmentally friendly activity as part of our ongoing Glan & Glas initiative. Electric vehicles are becoming an increasing presence on our forecourts at The Plaza Group, and The Barack Obama Plaza is now one of the country's largest e-charging sites. This is certainly the way of the future, and we are delighted to be a part of it."

Matthew Sealy, Chairperson of the Irish EV Association, also welcomed the new hubs:

"It's great to see the increasing number of EVs on Irish roads in recent times and fantastic to see the rapidly expanding network of charging hubs across the country, which will encourage even more people to make the switch. This new charging hub will be of huge importance to local EV drivers, commuters, and tourists, giving them even more flexibility on their journeys."

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Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too.

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If you'd like to be featured in an upcoming Podcast email us at [email protected] now to discuss.

Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.

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Insights From Thriving Startups: Become the 1 Success Among 10 Failures

The startup world can be a rollercoaster ride of highs and lows. With 90% of startups not making it past the first year, survival is truly an accomplishment. Here you'll find advice from 4 startups that have successfully passed the testing stage and are steadily paving their way to growth.

4 Tips from Successful EU Startup Owners

Teamwork makes the dream work

When asked about startups, one of the main things Vitalijus Majorovas, the successful co-founder of Pulsetto at Kilo Health, emphasizes is the importance of having a partner, as being a lone soldier in the field can be challenging. One reason for this is that investors tend to be more suspicious of startups with only one person behind them, making it preferable to start with at least one colleague.

Majorovas exemplifies this principle by having started with a team of 2 people.

As he explains, the ideal scenario is to complement each other's competencies. Povilas Sabaliauskas, his colleague, serves as the engineer and technical expert, while Vitalijus excels in development, marketing, finance, and sleep science.

However, in the long run, a larger team becomes necessary, as accomplishing too much with just 2 people is challenging. Thus, it becomes crucial to gather a team of amazing, strong professionals, which may even be more critical than having the most original product idea out there.

Ultimately, the key to success lies in having a great idea executed skillfully, with the valuable support of a team of professionals.

"Back then, there were only two of us. I worked on business development while my colleague Povilas worked on the product. Two people make a team, but the possibilities are limited. Additionally, there was a project similar to Pulsetto on the market, but it was complicated, expensive, and not user-friendly. So, we had been working on the concept for a while and knew we needed more resources. Fortunately, I already knew the CEO of Kilo Health, Tadas Burgaila, so we pitched our idea to him.

To be honest, the idea was so massive that we think Kilo Health didn't initially believe it was possible. Still, we agreed to develop a prototype product within 2 months, and we did. That's when the acceleration began, and the Kilo Health co-found program welcomed us to the team! Typically, it takes 2-3 years to develop a market-ready wearable device, but with Kilo Health's bold approach and quick decision-making, we were able to produce a market-ready product within 6 months," explains Majorovas.

Be a matchmaker. Find a market fit

"I didn't like it when someone told me what to do, so I wanted to create something myself," says Kasparas Aleknavicius, the co-founder of a dietary supplement, Bioma, at Kilo Health.

Bioma was one of the many ideas by Aleknavicius, but the only one that passed the testing stage until now.

"We had app ideas, other supplement ideas, and looked at many other things in the market, and it became clear that probiotics had the strongest ground. It was a trend, but not one of those weak trends -probiotics remained relevant either way."

Moreover, what made this product successful was finding a market fit because it directly correlates with the chances of long-term success and sustainability. It helps startups understand who their ideal customers are, their needs, and how they can address them.

"We discovered that many people were struggling with various digestive issues and overall gut health concerns. They were looking for a natural and effective solution to support their gut microbiome and improve their overall wellness.

To address these customer needs, we delved into the realm of probiotics, recognizing their potential to revolutionize gut health."

Besides that, Aleknavicius says that finding a market fit can give a startup a competitive advantage by offering a better solution than existing alternatives. It can also improve user satisfaction, and they are more likely to become r...