Luis Martinez and Martin Liebrich are the co-founders of Staxe, a platform enabling music and creative production economies on web3 so that anyone can become an owner of music and creative productions, support their favorite artists, and become a part of their success.”
This episode of MoneyNeverSleeps is sponsored by Philip Lee, one of Ireland’s fastest-growing corporate law firms and expert advisors at the heart of the Dublin and London start-up, fintech and crypto communities.
Staxe are the seventh of the founding teams forming the Launchpool Web3 Techstars Accelerator Class of 2022 that we’ve got on the show over the next month.
In this episode, Pete Townsend talks with Luis and Martin from Staxe about:
– Luis leaving DJ school to become a trader before going down the crypto rabbit hole – Martin’s earliest days of programming on the Commodore 64 – The lightbulb moment on the problem to solve with financing creative productions – How creative productions are like micro-startups – Blockchain as a social coordination tool – The big opportunity for Staxe with massive creative productions
HIGHLIGHTS:
Luis Martinez on leaving DJ school to become a trader:
“I had this dream of being able to play around with music and synthesizers and bending sound with things like oscillators. I eventually got into DJ school and started learning how to use and manipulate the sounds.
“But somewhere along the way, my family came into this, and being a bit traditional as I’m from Mexico, the baby boomer generation had the traditional baby boomer way of looking at what your career should be. You need to study finance, law or medicine, study hard, work hard and build.
“Being a DJ bending sounds is not part of that. So, I had to adapt my dreams and vision of what my career would be. I started studying finance, and very early in my career got into the trading rooms as a trader.”
Luis Martinez on going down the crypto rabbit hole:
“Sometime around 2017, I started venturing into the crypto space, and learning about programmable money was what really caught my eye – it was so interesting. I remember being in the trading desk and looking at the libertarian side of what you could do with programmable money. At the same time, I was looking at a trading desk where we had more compliance people watching over us than traders.
“So, it was like, okay, the libertarian thing is out there in crypto, but here in the trading room, we’re behind these four walls – I needed to do something about it. That’s what sent me down the rabbit hole.”
Luis Martinez on the lightbulb moment that led to the Staxe vision:
“One of my friends was a booking manager, and we had all of the pieces in place to put a gig together – we had a really good artist, we had the community and we had interest in the event that would sell out the venue we had in mind.
“But we had a chicken and egg problem: the venue would only give us a date if we paid them upfront, but we couldn’t print and sell the tickets to raise the funding until we had a date and a venue.
“That was the lightbulb moment when we said, okay, we need to find a way to coordinate capital so that these gigs happen, and it just didn’t make sense to us that the capital couldn’t be coordinated.
“So, we started off with a project called B-Live, and that has evolved since then into what we call Staxe.”
Martin Liebrich on meeting Luis Martinez at a pitch session in Crypto Valley (Zug, Switzerland):
“It was 2017 and everything was going crazy. Although I didn’t own any crypto, I found it interesting, and I was pretty sure back then crypto is here to stay. That’s when I met Luis, as I was listening to a few of the startup pitches at a conference, and one of the ones I found interesting was Staxe.
“In the beginning, the idea was just to invest in Staxe, but then over time we found that we would complement each other quite well. So, it became more than just an investment.”
Luis Martinez on how he and Martin Liebrich complement each other:
“We b...