Two-thirds (66%) of consumers in Ireland find it creepy when their smartphone delivers ads based on their conversations, according to Deloitte’s 2022 Global Marketing Trends Consumer Survey.

Respondents were presented with a variety of ways in which brands and organisations access and use consumer data and asked to indicate how helpful or creepy they find them.

With regard to active listening – when their smartphone targets them with ads for a product or service following a conversation about said product or service – two-thirds (66%) find this creepy, while 16% find it helpful.

44% find it creepy when they are targeted with ads following an internet search, while 29% find it helpful. 13% find it creepy when they receive a notification of items going on sale from a brand that they regularly shop with; 67% find this helpful.

78% of respondents expect a brand to seek their express permission for all uses of their personal data. 68% are alarmed by the extent to which brands are tracking and using their personal data, while 47% say they have accepted that their data is used everywhere in the digital world.

The survey also found that 58% are more willing to shop with brands that commit to addressing social inequities.

Online is the preferred purchasing channel by consumers in Ireland across most categories, including travel (of those who made a travel-related purchase over a six-month period, 81% purchased online versus 10% who purchased in-store or in-person); clothing and footwear (67% online vs. 30% in-person); banking (63% vs. 23%); electronics (57% vs. 39%); furniture (55% vs. 42%); and motor (48% vs. 46%).

In-store or in-person remains the preferred channel for purchasing household appliances (66% in-store vs. 31% online) and beauty and personal care products (62% vs. 37%).

Social media platforms are the most popular alternative purchase channel, with almost a quarter (24%) of respondents having made a purchase through a social media channel in the previous month – this rises to 39% among 18-25s and 32% among 26-45s.

Social media platforms are followed by streaming services (20% of all respondents made a purchase via a streaming service in the previous month); video games (15%); voice assistants (6%); and virtual reality headsets (4%).

Commenting on the report, David Conway, Partner Lead for Deloitte Digital said: “Following the rapid digitisation that has occurred over the last two years, consumers in Ireland are increasingly using alternative channels to interact with and purchase from brands.

“Marketing executives should embrace hybrid purchasing solutions, going to where their customers are instead of waiting for customers to come to them.”

Purchase decision & social responsibility

When choosing a brand to shop with, 68% of consumers in Ireland are more willing to shop with brands that take actions to support their communities, followed by brands that strongly align with their personal values (65%); brands that commit to addressing climate change (61%); brands that commit to addressing social inequities (58%); and brands that take a public stance on social issues (53%).

When making a purchase, price and quality are the two most important considerations for consumers across all categories. However, other factors emerge among individual categories:

When it comes to advertising, younger consumers are more likely to notice diverse or inclusive advertising at the time of purchase consideration, with recognition highest among the 18-25 age group in beauty and personal care (28%), travel (27%), furniture (21%), banking products and services (19%) and clothing and footwear (18%).

Overall, travel is the category in which all respondents are most aware of diverse advertising (23%) and accessibly-designed products or services (30%).

Conway commented: “Although price and quality are undoubtedly the most important determining factors in the purchase decision for consumers when we look deeper, we see other important factors coming t...

Jamil catches up with Carter Klein to learn more

Carter is a Software Engineer and Head of DeFi at cmorq, where he’s responsible for driving the product and engineering efforts behind the cmorq app. Prior to cmorq, Carter has worked on exponential-growth financial products responsible for processing $350M+ MoM at Capital One. He holds a BS in Computer Science from the University of Wisconsin, working as an early engineer at a seed-funded data analytics startup throughout school.

Why Wall Street is Running Scared of Inclusive Capitalism, Carter Klein

Always a good time chatting about DeFi and inclusive capitalism!

carterklein.eth (🦅,🦅) (@kleinwinder) February 19, 2022

Jamil Hasan is a crypto and blockchain focused podcast host at the Irish Tech News and spearheads our weekend content “The Crypto Corner” where he interviews founders, entrepreneurs and global thought leaders.

Prior to his endeavors into the crypto-verse in July 2017, Jamil built an impressive career as a data, operations, financial, technology and business analyst and manager in Corporate America, including twelve years at American International Group and its related companies.

Season 3, Episode 24 : Why Wall Street is running scared of Inclusive Capitalism, with Carter Klein. @kleinwinder @cmorq_ @SimonCocking @Irish_TechNews

Jamil the Crypto $Shibster (@CryptoHipster) February 19, 2022

Since entering the crypto universe, Jamil has been an advisor, entrepreneur, investor and author. His books “Blockchain Ethics: A Bridge to Abundance” (2018) and “Re-Generation X” (2020) not only discuss the benefits of blockchain technology, but also capture Jamil’s experience on how he has transitioned from being a loyal yet downsized former corporate employee to a self sovereign individual.

With over one hundred podcasts under his belt since he joined our team in February 2021, and with four years of experience both managing his own crypto portfolio and providing crypto guidance and counsel to select clients, Jamil continues to seek opportunities to help others navigate this still nascent industry.

Jamil’s primary focus outside of podcast hosting is helping former corporate employees gain the necessary skills and vision to build their own crypto portfolios and create wealth for the long-term.

See more podcasts by Jamil here.

More about Irish Tech News

Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.

You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here:

If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.

Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.

You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Adam Bialy is the founder and CEO of Fiat Republic, the compliance-first, API-driven and highly secure and scalable bridge between banks and crypto. In this episode, Adam and Pete Townsend talk through the Fiat Republic vision, the current state of play between banks and crypto platforms that make Fiat Republic such a strong proposition, Adam’s unique leadership style, raising a $3.5mn seed round.and a little something about Taylor Swift!

This episode of MoneyNeverSleeps is sponsored by Philip Lee, one of Ireland’s fastest-growing corporate law firms and expert advisors at the heart of the Dublin and London start-up, fintech and crypto communities.

HIGHLIGHTS:

Adam Bialy on the journey to the Fiat Republic vision:

“I’ve been gathering all of those experiences and the different vantage points along the way, and I’m always about the journey, not just the destination. The journey got me to where I’m at right now and the journey is what we as the Fiat Republic team now continue together. That is what matters.

“The destination is important because it sets the vision, but the experience that you get from different vantage points or observations along the way is as important as your destination.”

Adam Bialy on the three components of the Fiat Republic value proposition:

“Looking at the multiple value propositions from different angles and combining them into one is very much the core of Fiat Republic. The first one is banking-as-a-service, which is the aggregation of banking rails and providing them through one single access point, which is an API.

“So, you only connect once to get access to seven, eight different currencies that are provided by eight different banks behind the scenes, but you as a business customer, you don’t see this. All you see is Fiat Republic or another banking-as-a-service player who you connect with through one API which allows you to send money through those rails or keep money on those rails. That is banking-as-a-service at its core – aggregation of banking and payment rails.

“The second value proposition, given that we are essentially a banking-as-a-service player specializing in crypto, is compliance-as-a-service, which is where we’re getting into some really difficult stuff.

“We’re trying to gather the biggest crypto players into this consortium, and while will give them some benefits, we really need their collaboration. We need you (the crypto players) to play with us in terms of compliance so that we can help you and help the crypto industry change the perception of you and your services with banks and the regulatory community.

“That conflict is so big – on the bank side, it’s often based on a misconception, i.e., ‘I think crypto is this, or I think crypto is that’. Then the bank’s CEO says something and suddenly, the entire department says the same thing, and then that results in the internal risk policy that is just banning crypto.

“The third part that is tying it all together is the consortium. Beyond just a compliance play or making crypto more palatable for the banks, we’re also trying to give the crypto industry a voice. This is a voice that has been lacking because this is a nascent industry still in its infancy.

“We’re trying to bridge that gap, gather them together, give them a voice, advocate for them with regulators, and join the lobby groups to represent our members. We’re going to leverage the understanding that we have from being in the middle of this to inform the parties that are not necessarily involved in crypto on a day-to-day basis.”

Adam Bialy on the current state of play between banks and crypto platforms:

“In crypto, we’re at this inflection point where fiat currency is absolutely necessary for crypto to take off in any meaningful manner because this is where customers come from. They come in via traditional currency, it’s the only way in – it’s the entry port.

“Without fiat as an entry port, you really can’t do web3. This isn’t even about web2, this is traditional banking, ma...

Jamil chats with Erin to learn more about these trends

Erin Sykes’ perseverance and ability to anticipate trends are what have driven her success. Erin strives to help clients reach their unique goals with discreet, individualized attention and action-orientation.

Metaverse Real Estate Opportunities with Erin Sykes

Specializing in helping UHNW clients year-round in Palm Beach, The Hamptons, and New York City, Erin utilizes her combined background in finance and construction to take an analytical and qualitative approach to amplifying clients’ return on investment.

With a background in commercial and luxury residential construction at her family’s 120+ year-old firm and certification as a LEED AP – New Construction, Erin understands how to optimize new development and intricate renovation using sustainable materials and methodology.

As Chief Economist for Nest Seekers International, Erin is responsible for developing and translating real estate trend data into consumer and industry insights. She reports on monthly housing starts, new developments, rate changes and general industry trends for all major news outlets.

Erin is often interviewed by Fox Business News, CNBC, TODAY, CNN, NBC Nightly News, The Real Deal, Bloomberg, Mansion Global, Forbes, Bloomberg, TechCrunch, Inc., and Mashable. She holds a MBA from Pepperdine University and a Bachelor in Finance and International Business from Villanova University.

Erin resides between FL and NYC.

Follow Erin on Instagram and Twitter @SykesStyle

Congratulations @NestSeekers on the highest sale in the Hamptons in 2021!

$118,500,000

Erin Sykes (@SykesStyle) February 8, 2022

See more podcasts by Jamil here.

Season 3, Episode 23 Real Estate opportunities in the Metaverse with Erin Sykes and Nest Seekers @NestSeekers @SykesStyle @Irish_TechNews @SimonCocking

Jamil the Crypto $Shibster (@CryptoHipster) February 18, 2022

We look at this interesting book detailing the experiences of an intrepid couple who quit city life to move to the Cairngorms in the Scottish Highlands. You can see more about Our Wild Farming Life, Adventures on a Scottish Highland Croft by Sandra Baer and Lynn Cassells on the Chelsea Green Publishing website here. Release date: March 3, 2022

Our Wild Farming Life Adventures on a Scottish Highland Croft, reviewed

This type of story is always interesting, acting on that desire to get away from it all, and actually leave the city and make a go of it. The book’s style is open and honest, coherent and an easy read to follow. Very quickly they also gathered a lot of positive praise, feedback and even awards for their efforts. With all ventures like this it is important to work out what your strengths are, and, as a couple, to work out who might be the best to tackle various tasks.

The description of weeping while utterly exhausted as they planted their last few thousand trees was both funny and also quite believable, that whole need to have drive and just get tasks over the line, no matter how tired you are.

The authors of this book only moved to the Highlands in 2016, so they have already come a long way in a very short time. That said you get the impression that they plan to keep at it and to work away to make it work, and to ensure that they have created a viable and sustainable business. The time period of the book also covers the global pandemic, lockdown and the need to switch up their business model to remain above water. This resilience and pragmatism is an inevitable part of taking on an all encompassing project like this. We enjoyed reading this book and we got some good tips from it. Check it out.

More about the book ->

Lynn and Sandra left their friends, family, and jobs in England to travel north to Scotland to find a bit of land that they could call their own. They had in mind keeping a few chickens, a kitchen garden, and renting out some camping space; instead, they fell in love with Lynbreck Croft—150 acres of opportunity and beauty, shrouded by the Cairngorms and deep in the Highlands of Scotland.

But they had no money, no plan, and no experience in farming.

In Our Wild Farming Life, Lynn and Sandra recount their experiences as they rebuild their new home and work out what kind of farmers they want to be. They learn how to work with Highland cattle, become part of the crofting community and begin to truly understand how they can farm in harmony with nature to produce wonderful food for themselves and the people around them.

Through efforts like these, Lynn and Sandra have been able to combine regenerative farming practices with old crofting traditions to keep their own personal values intact.

Our Wild Farming Life is what happens when you follow your dreams of living on the land; a story of how two people became farmers—and how they learned to make a living from it, their way.

About Sandra Baer

Lynn Cassells and Sandra Baer met while working as rangers for the National Trust and soon realised that they shared a dream to live closer to the land. They bought Lynbreck Croft in March 2016 – 150 acres of pure Scottishness – with no experience in farming but a huge passion for nature and the outdoors. Now they raise their own animals, grow their own produce and are as self-sufficient as they can be.

About Lynn Cassells

Lynn Cassells and Sandra Baer met while working as rangers for the National Trust and soon realised that they shared a dream to live closer to the land. They bought Lynbreck Croft in March 2016 – 150 acres of pure Scottishness – with no experience in farming but a huge passion for nature and the outdoors. Now they raise their own animals, grow their own produce and are as self-sufficient as they can be.

See more reviews of other books here.

Irish Singer/Songwriter Mick Flannery is surprising in many ways. The expression Still waters run deep springs to mind when in conversation with him. He speaks in a slow, low, almost monotone voice, something akin to the way he sings, and it is mesmeric.

In recent times, for that read Covid, he has morphed into new directions and has used his lockdown time to produce a newborn and a new album at the same time. The former may be expected, the production of the latter is more surprising seeing as it hinges on dramatic chess matches in history.

And then there is the crypto, or rather NFTs, which was totally unexpected but not for the execution, more for the inherent understanding of what it offers.

Flannery had heard about Bitcoin from friends before but hadn’t really paid it much attention. Then in 2017 he became interested again. It wasn’t the price that attracted him but the decentralised nature of cryptocurrency, the finite number of coins in Bitcoin and the community.

“Money was always going to be digitized so the emergence of Bitcoin is not that unexpected. And even though there are energy concerns surrounding layer one blockchains, it’s hard for me to see a more important use of energy than the conservation of people’s time and work,” he tells Irish Tech News.

“I’m no expert but I did dip into Bitcoin and Ethereum at the time.”

Flannery turns out not to be a hodlr as real life intervened and he sold his early purchases to pay for boring essentials such as rent and food.

Back to the Chess

Flannery never studied chess and did not enter competitions. He didn’t have the time or the energy to study classic openings and plays, but he does enjoy blitz chess games – with people of his standard – which operates on a timed basis, is very fast and also very forgiving.

“You won’t be judged in the same way for all your mistakes and lack of foresight because of the time pressure.”

Flannery’s love of chess was fostered by his father who showed him famous clashes, explaining the history behind these epic matches. In particular, the backdrop to the American chess player Bobby Fisher playing Boris Spassky in the 1970s. This was more than chess. It was in the middle of the cold war when Fisher finally broke the domination of the Russian chess masters and there were KGB interventions, talk of the American having cheating gadgets in his chair and Fisher being chased into the Philippines.

During Covid, Flannery had more time to explore these chess games. He chose 12 epic chess battles from across history and composed the music based on the movements of the chess pieces. He would assign chords to different chess pieces and then play the pattern created by the game. Not all games could be so assigned, and a few resulted in random chords that were impossible to funnel into a tune.

“With Bobby Fisher I could not convert any of his Spassky games into music and instead hit upon a game with fellow American Donald Byrne. I needed the pattern to develop into a melody, not just random, rambling music.”

The lyrics followed the battles. In the case of Bobby Fisher’s match Flannery used lines which followed Fisher’s race to the Philippines and to Japan. During the famous Western Hero game Fisher went on a number of King hunts and Flannery uses these game plays as musical runs.

“After writing the poem on each match, I’d then try and sing the poem over the music and sometimes I had to vary the pace or move through the chords faster than they were played. If for example, I’d assigned the chord of C to pawns and there were four moves by pawns in a row, then I’d stagger the timing instead of giving equal weight to each move.”

Each poem was about the winning player, which allowed Flannery to use the Fisher/Byrne match but incorporate themes around the Russian players and the KGB. In addition, on a number of games Flannery found the music reached a peak and he didn’t incorporate the end moves.

“It had to be music as well as algorithms.”

So back to Crypto and We...

We look at this new memoir by Simon Fairlie who looks back at his long and chequered anti-career in the ecological and sustainability sector. You can see more about his book, Going to Seed, on the Chelsea Green website here.

Going to Seed A Counterculture Memoir by Simon Fairlie, reviewed

Simon Fairlie has certainly had a long and interesting time campaigning to support more sustainable ways of living, and to tread more lightly on the planet. In some ways the prose in this book follows his slightly meandering and circuitous life. Fairlie has done many impressive things, and also followed the, in many ways logical progression, from finding himself, to protesting about what he cared about, to then looking at ways to act on his beliefs.

He leaves school, a few times, and also college too, and then goes to India to find himself, and is then also deeply immersed in the UK road protests of the, now, legendary, and, ultimately effective direct actions of Twyford Downs, Newbury and the M11 campaigns. Fairlie’s analysis of many of these events is honest, self aware and accurate.

While the Twyford Downs bypass got built, his use of the word pyrrhic victory is an accurate assessment of the impact on the UK government’s road building campaigns. It did provoke a drastic reassessment of whether new roads were actually needed, and the policing and security costs which overran so much that it reduced the capacity to build other new, also unnecessary, roads.

Fairlie moves onto living on the land projects like Tinker’s Bubble and others, where, again, he accurately assess what worked and what did not. He is brutally realistic in terms of the challenges of building intentional communities, and in particular the variability of how much work different people are willing to put into a communal living lifestyle. There is a lot to learn from the topics that he discusses and we enjoyed the content of this book. There was just strangely something slightly impersonal about the tone of the book. Relationships are mentioned, but only in passing, partners come into his life and then exit again, with no real sense of who that person was, or what the spark was between them.

At times the breathless pace of people coming and going reminded us of Ginger Baker’s memoir, where, from his perspective he was merely at the maelstrom of a series of unfortunate events, which happened thorough no cause of his own. With Fairlie too, at times the book feels like the monologue of a ‘grumpy old man’. He is often fair and balanced, but at the same time the tone slipped into crankiness sometimes. Although Fairlie has plenty of writing chops it felt like this book needed a dispassionate editor to work all of this fascinating content into something that flowed a little better. Well worth reading, but a second edition might make the journey a little more readable for the reader.

More about the book here

At a young age, Simon Fairlie rejected the rat race and embarked on a new trip to find his own path. He dropped out of Cambridge University to hitchhike to Istanbul and bicycle through India. He established a commune in France, was arrested multiple times for squatting and civil disobedience, and became a leading figure in protests against the British government’s road building programs of the 1980s and—later—in legislative battles to help people secure access to land for low impact, sustainable living.

Over the course of fifty years, we witness a man’s drive for self-sufficiency, freedom, authenticity, and a deep connection to the land.

Fairlie grew up in a middle-class household in leafy middle England. His path had been laid out for him by his father: boarding school, Oxbridge, and a career in journalism. But everything changed when Simon’s life ran headfirst into London’s counterculture in the 1960s. Finding Beat poetry, blues music, cannabis and anti–Vietnam War protests unlocked a powerful lust to be free.

Instead of becoming a celebrated Fleet Street journalist like his...

John Lang, who manages the Energy and Climate Intelligence Unit’s NetZero Tracker, talked about the world’s race to net zero with C.M. Rubin (Founder of CMRubinWorld), in a new interview with CMRubinWorld. Lang specializes in communicating climate science and policy to the public.

The world needs to take emissions down from roughly 40 billion tonnes to zero in a matter of decades. “Leaders have largely accepted the math of tackling climate change,” states John Lang. “Now we just need more countries to adopt robust, credible net zero targets that are genuine, not greenwash.”

Examples that Lang cites in this new interview with C.M. Rubin are Sweden, which has set a target of net-zero by 2045. It lists interim emission targets in its Climate Policy Framework: 63% lower by 2030 and 75% lower by 2040. “These targets cover all greenhouse gasses,” says Lang. In the past 3 decades, the UK grew its economy by 75% and still reduced emissions by 43%. “This is largely to do with the country retiring coal-fired electricity,” notes Lang, but he adds that policy has helped the UK.

“For example, the UK’s Climate Change Act of 2008 set up a climate change commission to advise the government and required 5-year carbon budgets to be set 12 years in advance.” Lang believes the UK still has a long way to go, “but it’s in a better position to deliver on its promises than other nations,” he says.

This month, the Protect our Planet Movement in association with Planet Classroom launched Net Zero, a new video and podcast series in which 24 youth climate activists from the Protect Our Planet (POP) Movement in association with Planet Classroom will ask international thought leaders working on the environment the big questions as to how their nations are progressing towards their 2050 Net Zero pledges.

More about Irish Tech News

Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.

You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here:

If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.

Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.

You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

PayPal has announced the findings of its Retail Trends & Spends Study which reveals changes in how and where Irish consumers shop.

Meitheal mentality: Irish spend more locally in 2021

The study of over 1,000 Irish consumers revealed the community spirit and Irish love for local, with the average annual spend increasing by 41 per cent on websites based in Ireland, rising to €503 in 2021 from €357 in 2020. The average spend on websites within Ireland was also more than the average spend on international sites, where the average spend was €329.

Female respondents spent considerably more with Irish websites, estimating an annual spend of €534 (compared to €351 spent by male respondents).

Wicklow consumers spent the most with websites in Ireland with an average of €972. Carlow came in second place (€915), with Meath (€819). Monaghan (€773) and Offaly (€634) finishing off the top five counties in this regard.

Áine Waldron (27), full-time gym instructor and part-time physiotherapy student from Mayo, said: “I work full time Monday to Friday and have college classes at the weekend, so online shopping is often my saving grace when I simply don’t have time to go anywhere. Lots of the local shops have rolled out delivery services and online shopping options since the pandemic began, and it’s made everything so much easier. I’m more inclined to shop local now and can see how important it is to give that support. Coming home to deliveries of books, groceries or clothes from local retailers always feels a bit more special – and it’s super convenient.”

When it comes to spending on websites outside of Ireland, over three quarters (79%) of consumers spent online internationally last year, with people from Carlow spending the most with an average of €678. This was followed by Wicklow (€561), Offaly (€508), Longford (€450) and Kildare (€425).

The most popular non-Irish destinations to buy from were found to be the UK (74%), Europe outside of the UK (48%) and China (28%). Meanwhile, some 16% of respondents bought from websites in the US.

Online spending becomes Main-stream

The study showcased the increasing appetite for online shopping, with 62 per cent of Irish people revealing they plan to shop online more this year. In fact, almost half (49%) agreed they would do all their shopping online if they could, equating to 1.7 million adults3. Those aged 25-34 are most keen on this idea (54%), in comparison to the near quarter (24%) of over 55s who said they would do all their shopping online if they could.

Interestingly, over half (56%) of Irish adults say the pandemic has permanently changed the way they pay for products and services, with almost three quarters (73%) preferring cashless transactions. Digital seems to be the preferred route as, 72 per cent of respondents indicated they prefer digital payment methods (such as paying with their smartphone), while 71 per cent like contactless checkouts (such as self-service tills).

Speaking about the findings, Maeve Dorman, Senior Vice President at PayPal, commented: “It’s great to see how Irish people are prioritising their online spending on Irish businesses. Regardless of where we buy from though, it’s clear that online shopping has become a critical convenience for Irish people, not only during the pandemic but as part of our regular, busy lives.

“There is a real opportunity for online retailers to make a difference,” Maeve Dorman continues, “but businesses need to have an e-commerce platform in place that can meet their customers’ needs, wherever they are online, on the go, or in-store. With a range of solutions designed to capitalise on the increasing reliance on digital spending and help serve the needs of Irish businesses, whether just getting started with e-commerce or already a thriving business, PayPal is here to help.”

See more stories here.

The VinFuture Prize has officially opened the nomination portal for the second season from February 16th until May 17th, 2022.

The 2022 season of VinFuture Prize is looking for scientific inventions and innovations that can help revive the world and build up sustainable development after the pandemic.

Following the success of the inaugural VinFuture Prize with 4 honoured breakthroughs in science and technology that can positively impact humanity on a global scale – The second season of the Prize has been launched and welcomed by the international community of science.

The focus of the VinFuture Prize’s second season is to honour outstanding scientific innovations that can help reimagine post-pandemic life and stimulate sustainable development. This reflects VinFuture’s consistent vision and mission of “Science for humanity”.

If health protection was the challenge of mankind in 2021, “Reshaping and Reviving” is the imperative that the world needs to cope within 2022.

Centring around the theme of “Reshaping and Reviving”, the second season of the VinFuture Prize hopes to motivate and inspire scientists around the world.

Through the Prizes, VinFuture wishes to support people to overcome topical post-pandemic challenges and create positive changes for millions of human lives on earth this year.

Commenting on the outstanding nominations of 2021 and looking forward to this year’s submissions, Prof. Sir Richard Henry Friend – Chair of the VinFuture Prize Council, said: “Last year’s prize awards celebrate very clearly how science and innovation can bring real global benefits for health.

“However, humankind faces big challenges in many other areas, including natural resource consumption, the move to zero carbon to avoid damaging climate change, and others.

“This year we want to reach as widely as we can, across disciplines and across continents, to broaden the scope and impact of the VinFuture Prizes in reviving the post-pandemic world.”

To be eligible for participating in the VinFuture Prize 2022, the applications are required to meet the nomination criteria and be nominated by reputable organisations/individuals in the field of science and technology around the world.

Nominations will be evaluated in the pre-screening and selection stages by the Pre-screening Committee and the VinFuture Prize Council respectively.

2022 online nomination portal:

More about Irish Tech News

Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.

You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here:

If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.

Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.

You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.