Episode 636 IronRadio - Guest Andrew Heffernan Topic Writing for the General Population

After the usual health science news, Dr. Nelson heads-up a chat with

writer, editor, and trainer Andrew Heffernan. Everyone discusses

health-fitness-nutrition journalism in the lay press. The talk ranges from

click-bait to balancing business realities with evidence-based educational content.

Warning - Phil is salty about this stuff, although Lonnie's sunshine-and-rainbows

perspective provides some balance. Mike and Andrew, meanwhile, manage to keep the

topic on the rails. Come on in!