Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email [email protected].

Questions for Bryan? Email him [email protected] or hit him up on Twitter @BryanKryder.

Learn more about the IUPUI Sports Innovation Institute: https://petm.iupui.edu/community/sports-innovation/