The Inside Racing Podcast

IRP #39: Mailbag: Track vs. Traveling Series Promotion


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The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with both? We're taking a deep dive into the world of race track and traveling series promotion on the show. If you are like me, you might not have given it much thought. When a podcast listener asked me to talk more about how traveling series should handle marketing and sponsorships, my wheels started turning. This episode will look at race promotion from both viewpoints and focus on marketing, sponsorship and business mindset. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

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The Inside Racing PodcastBy John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

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