Radically Weird - guest Isabel Pinaud
Jenn wilson
"Weird is a superpower. It’s not what makes me bad—on the contrary, it’s what makes me awesome.” — Isabel Pinaud
Jenn Wilson is joined by guest Isabel Pinaud
Isabel is a purpose-driven brand strategist and founder of Brand Your Weird, helping unconventional entrepreneurs embrace their quirks and build authentic, joyful businesses.
Episode Overview
In this vibrant and thought-provoking episode, Jenn Wilson chats with Isabel Pinaud, the creative force behind Brand Your Weird. From her base in Peru, Isabel shares her journey of rejecting conventional approaches to branding and embracing the messy, magical uniqueness of purpose-led entrepreneurs. Jenn and Isabel explore how reclaiming labels like “weird” and “irregular” can unlock authenticity, creativity, and connection in business and life. If you've ever felt too different, too intense, or too quirky - it might actually be your greatest strength.
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Connect with Isabel
Website: http://isabelpinaud.com/everything
About Isabel:
Isabel Pinaud is a Venezuelan designer and creator/owner of Brand Your Weird. She helps quirky entrepreneurs unleash their creativity & curiosity, so they can allow themselves to have FUN in their businesses again. Isabel's goal is to make building a business friendly, fun, and unexpected, thereby stopping the overwhelm and overthinking while transforming the process into an adventure of self-discovery. Ultimately it’s all about celebrating the hell out of who you are!
Episode Takeaway
Authenticity isn’t just a buzzword—it’s a brave, ongoing journey. Embracing your weirdness can be the key to building a brand and life that truly reflects who you are and what you stand for.
Further Resources: links to offers from Irregular that are relevant to the episode
Irregular Everything
The Irregular Membership
Map My Month Method
More about this episode:
1. The Birth of Brand Your Weird
Isabel shares how her frustration with traditional branding norms led her to create Brand Your Weird, a space for entrepreneurs who don’t fit the mold and don’t want to.
2. Breaking the Rules of Branding
From green-for-health-coaches clichés to AI-sounding content, Isabel critiques the rigid formulas of online business and encourages playful experimentation.
3. Reclaiming the Word “Weird”
Isabel opens up about being bullied and labeled as weird—and how she turned that into a badge of honor. She explains how “weird” often precedes the most magical ideas.
4. Authenticity vs. Performance
The duo discuss how some people use “quirky” as armor, and how true authenticity comes from self-acceptance, not performance.
5. Branding as Inner Work
Isabel’s branding process often uncovers deep personal stories, inner child healing, and a desire to lead others through journeys they’ve already walked.
6. Visibility and Vulnerability
Being truly seen is hard. Isabel talks about the discomfort of showing up as yourself—and how that discomfort can lead to deeper self-acceptance.
7. Creating Safe Spaces with Boundaries
They explore the tension between inclusivity and safety, and how welcoming others also requires mutual respect and accountability.
8. Bland Brands Must Die
Isabel’s rallying cry against generic branding is a call to embrace the spiky, irregular truth of being human.
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Season 1 Episode 4
