You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, you will learn:

• What a publicist is

• How publicity can improve brand awareness

• How publicists manage crisis communications

• How publicity is difference than marketing

Want more Two Minute Marketing Tips? Get some outstanding insight into marketing and public relations now by listening on Apple Podcasts, Spotify or SoundCloud:

Public Relations Part 1: 6 Things To Know When Hiring A Public Relations Agency: Listen on SoundCloud, Spotify or Apple Podcasts

Public Relations Part 2: Fool-Proof Steps For Running A Public Relations Campaign: Listen on SoundCloud, Spotify or Apple Podcasts

Public Relations Part 3: 8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!